Click to Skip Ad
Closing in...
Watch: First Trailer For Gillian Flynn's 'Dark Places' Starring Charlize Theron, Chloë Moretz, And Nicholas Hoult Watch: First Trailer For Gillian Flynn's 'Dark Places' Starring Charlize Theron, Chloë Moretz, And Nicholas Hoult Review: Neill Blomkamp's 'Chappie,' Starring Die Antwoord, Dev Patel, Sigourney Weaver And Hugh Jackman Review: Neill Blomkamp's 'Chappie,' Starring Die Antwoord, Dev Patel, Sigourney Weaver And Hugh Jackman 'Chappie' Actor Admits There Was "Tension" On Set With Die Antwoord's Ninja; Check Out Two New Featurettes 'Chappie' Actor Admits There Was "Tension" On Set With Die Antwoord's Ninja; Check Out Two New Featurettes Premature Oscar Predictions: The 2016 Best Actor Contenders Premature Oscar Predictions: The 2016 Best Actor Contenders 2015 Tribeca Film Festival Line-Up Announced: James Franco’s ‘Adderall Diaries,’ Olivia Wilde In ‘Meadowland’ & More 2015 Tribeca Film Festival Line-Up Announced: James Franco’s ‘Adderall Diaries,’ Olivia Wilde In ‘Meadowland’ & More First Look: Joseph Gordon-Levitt As Edward Snowden In Oliver Stone's 'Snowden' First Look: Joseph Gordon-Levitt As Edward Snowden In Oliver Stone's 'Snowden' Drew Goddard To Write And Direct Sony & Marvel's 'The Spectacular Spider-Man'; 'Sinister Six' Scrapped Drew Goddard To Write And Direct Sony & Marvel's 'The Spectacular Spider-Man'; 'Sinister Six' Scrapped Premature Oscar Predictions: The 2016 Best Picture Contenders Premature Oscar Predictions: The 2016 Best Picture Contenders Watch: Original Short Film Version Of 'Whiplash' Starring Oscar Winner J.K. Simmons Watch: Original Short Film Version Of 'Whiplash' Starring Oscar Winner J.K. Simmons Watch: Nifty Video Examines David Fincher’s Subtle Repetition Of Framing And Blocking In 'Gone Girl' Watch: Nifty Video Examines David Fincher’s Subtle Repetition Of Framing And Blocking In 'Gone Girl' Sigourney Weaver Says She'll Be Playing A New Character In The 'Avatar' Sequels Sigourney Weaver Says She'll Be Playing A New Character In The 'Avatar' Sequels Kristen Stewart Joins Kelly Reichardt’s Untitled Montana Drama With Michelle Williams & More Kristen Stewart Joins Kelly Reichardt’s Untitled Montana Drama With Michelle Williams & More 'Prisoners' & 'Enemy' Director Denis Villeneuve To Helm 'Blade Runner' Sequel, Harrison Ford Confirmed To Return 'Prisoners' & 'Enemy' Director Denis Villeneuve To Helm 'Blade Runner' Sequel, Harrison Ford Confirmed To Return The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far "I F*cked It Up": Neill Blomkamp Says He Wants To Go Back To 'Elysium' And "Do It Correctly" "I F*cked It Up": Neill Blomkamp Says He Wants To Go Back To 'Elysium' And "Do It Correctly" The 25 Best Films Of 2015 We've Already Seen The 25 Best Films Of 2015 We've Already Seen Best Of 2014: The 15 Best Movie Soundtracks Of 2014 Best Of 2014: The 15 Best Movie Soundtracks Of 2014 The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki

Ladies And Gentlemen... Rubik's Cube: The Movie

The Playlist By Gabe Toro | The Playlist November 9, 2010 at 3:35AM

Nine out of ten major blockbusters (maybe more?) of the last few years were based on pre-established names and brands. While the usual suspects produced completely awful movies, you'd be forgiven for hoping that Hollywood would learn some lessons from the more entertaining and satisfying successes. But when studios see something like "Pirates of the Caribbean" succeed, they don't think, "Oh, the audience craves high adventure and witty humorous comic interplay." They think, "We don't even need backstories to get saps to buy tickets to a name they recognize." 'Pirates' was certainly somewhat enjoyable, but would it have made $300 million domestic had it been titled, "The Pirates of the High Seas"?
4

Nine out of ten major blockbusters (maybe more?) of the last few years were based on pre-established names and brands. While the usual suspects produced completely awful movies, you'd be forgiven for hoping that Hollywood would learn some lessons from the more entertaining and satisfying successes. But when studios see something like "Pirates of the Caribbean" succeed, they don't think, "Oh, the audience craves high adventure and witty humorous comic interplay." They think, "We don't even need backstories to get saps to buy tickets to a name they recognize." 'Pirates' was certainly somewhat enjoyable, but would it have made $300 million domestic had it been titled, "The Pirates of the High Seas"?

Which brings us to the Game Movie. We haven't seen it yet, but threats of megabudgeted versions of "Monopoly" and "Candy Land" linger on the horizon, with 2012 serving as a launch pad for a $200 million "Battleship" movie. Granted, this movement might owe a lot to the vice-like grip Hasbro has on Universal's balls (a must-read, that link) but it also comes from consumers reacting stronger towards a brand that they know rather then something more obscure. Enter "Rubik's Cube," the movie rights of which now belong to talent agency CAA. Apparently, CAA is going from studio to studio asking if they can figure out a way to craft a movie around the popular puzzle box, suggesting that one of their popular clients might be willing to sign on should someone produce a script.

What would the story be like? Rubik's Cube really just makes us think of "Hellraiser," but this doesn't seem like an R-rated tentpole, since kids (circa 1989) love the Rubik's Cube! You Tube fails us, but this joke was already made in the 90s when a character on the cult series "The Critic" pitched a Rubik's Cube movie where a colorblind cop needs to solve the title contraption to avoid blowing up a plane filled with supermodels. We believe his partner was a dog.

This article is related to: Films, Rubik's Cube


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


Check out Indiewire on LockerDome on LockerDome

E-Mail Updates