Leonardo DiCaprio & Carey Mulligan Bring Glamour To Japanese 'The Great Gatsby' Poster

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by Kevin Jagernauth
January 11, 2013 4:03 PM
3 Comments

While F. Scott Fitzgerald's "The Greaty Gatsby" is an American classic, when it comes to the movie, it needs to cross the pond and translate for international audiences. That's why someone like Leonardo DiCaprio is one of the few people who could get the expensive, 3D production made. With the movie arriving this summer, Warner Bros. needs to make sure everyone comes out to see what Baz Luhrmann has put together.

So it's no surprise that DiCaprio and Carey Mulligan are front and center on the Japanese poster for the film. It's not exactly the most beautiful one sheet, and it lacks the pizzazz of its American counterparts, but it's informative and that's what the studio likely wants to get across: it has these beautiful stars and it opens on this date. Whether or not the Jazz Age saga of the tortured romance of wealthy layabouts will resonate elsewhere remains to be seen, but that's what marketing is for.

"The Great Gatsby" opens on May 10th. [RecentMoviePosters]

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More: Leonardo DiCaprio, The Great Gatsby, Carey Mulligan

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Jaz | January 11, 2013 9:15 PMReply

Leonardo Dicaprio seems to embody Gataby himself in the pic. So I'm still a fan.
Check a review of the 1974 cinematic version with Robert Redford as Gataby over at Reel Reviews: www.chattyteeth.blogspot.com
Neil | January 11, 2013 6:00 PMReply

Sure, it seems like not much work is put into this poster, but I actually find it rather quaint and fitting in an old-Hollywood romance kind of way. Plus if I'm not wrong, ever since the 90s(or maybe even earlier) the Japanese box office has basically been dictated by a female audience. For in Japanese society, it's the women who get to pick what films to go watch on the weekend and the boyfriend or family usually follow suit(thus the popularity of movies about cute dogs in Japan, for example). It is only reasonable, then, to have a poster putting DiCaprio and Mulligan in a more swooning light.
Baz | January 11, 2013 4:05 PMReply

Why the hell would you post this outside of hit whoring? It's just a still with a border around it.