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Matthew Vaughn Admits Take That In 'First Class' For "Pure Commerce" & To Attract Women To The Film

by Kevin Jagernauth
May 26, 2011 1:40 AM
4 Comments
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Reveals That He's Still Thinking About A 'Kick-Ass' Sequel'



It has been a pretty excellent week for candid director interviews. If you haven't seen it, Dave Poland's interview with Todd Phillips is practically a classic with the helmer spending the opening minutes of the interview ripping into the movie blogger and then fast forward to the end where it caps it off particularly memorably. And with "X-Men: First Class" coming out next week, Matthew Vaughn has hit the press circuit and been dropping truth bombs all over the place, not hiding from the various queries that have come his way.

MTV are one of the latest outlets to speak with the director and they couldn't help but ask about the odd choice to include Take That on the soundtrack to the '60s set film, with the Brit boy band unveiling their new single, "Love Love" over the closing credits of the movie. Vaughn admitted that the move was purely a commercial one and they want to make sure it's not just bony geek boy asses filling the seats at the multiplex.

“I think there’s a lot for women to enjoy in this film," he said. "Remember 'Armageddon' [and] the Aerosmith song that got girls who probably wouldn’t have originally gone to see 'Armageddon' hearing there was a love song, and [saying], 'Oh, maybe there is something in the film?' . . . So it’s pure commerce, to be blunt, and I want women to see this film."

Well, we appreciate the honesty, but at least Aerosmith's music wasn't anachronistic to the film and Vaughn also seems to forget that at the time, the video for Aerosmith's "I Don't Want To Miss A Thing" was everywhere. As far as we know, no video for Take That's "Love Love" has been cut with 'First Class' footage (though, hell, maybe it's one of the bajillion clips that seem to hit the web every two hours from the Fox marketing department). Anyway, we'll see if Robbie Williams and company get their female fanbase into theaters next weekend.

Remember yesterday when Vaughn said doing a "Kick-Ass" sequel would be "crass"? Well, he also said that, "My business brain just says do ‘Kick-Ass 2,’ shoot it and get it out there and it would make a lot of money" and speaking with /Film he reveals that it's still very much a possibility though again, he has reservations.

"We’re still discussing that at the moment. We might do it. People forget that 'Kick Ass' we made for $28 million and now with DVD and everything else has made $225 million in revenue so it’s done great business. A lot of people say it could be like 'Austin Powers' how the first one people couldn’t get their heads around, they all discovered it on video and then the second one was a huge blockbuster," he explained. "My theory is I don’t know how to make sure 'Kick Ass 2' is as good as 'Kick Ass 1.' I enjoyed making the movie so much and I loved working with all the characters in it so who knows? There could be one but if I do a sequel to that it’s gotta be just as good, if not better."

So don't give up hope Mark Millar!

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4 Comments

  • Carly | June 5, 2011 8:21 AMReply

    First off, they aren't a "moribund 90s band." They've considerably surpassed their 90s incarnation with their post 2005 material.

    Secondly there are two videos, a band version, and an x-men version. The band version is the better video.

    Thirdly, this is all irrelevant to Americans/Canadians where both of these videos are blocked, and the song is not and will not be for sale here so you'll probably never get to hear it unfortunately. I also heard from people that have seen the movie in US and Canada that the song is not even in the credits of the movie.

    I'm not sure what country this blog is from. The only reason I had any interest in this film was because of Take That's involvement, so the promo worked for this woman anyway. But I'm disappointed the song will not be on there if I go see it anyway.

    If you are in Europe, well than I guess the article was pertinent to you. Take That's representation in the American market is non-existent, and they don't seem to be in a hurry to do anything about that.

    What Vaughn/Take That did with Stardust worked really amazingly well, but you wouldn't know that unless you lived outside of N.America. He showed them the movie and they wrote the song the next day. Rule The World is a great song that had far more success and longevity than the movie. That song was really tailored for the film though. Love Love is not as suited to x-men, but it's still a really catchy song. I guess if Vaughn wanted this to work world wide a la Armageddon, he should have rang Diane Warren up to write another one for Aerosmith to sing.

  • Cecilia | May 27, 2011 1:36 AMReply

    If he wants women to go and see the film, maybe he should think about, you know, decently written female characters played by decent actresses instead of a moribund 90s band.

  • marrrk | May 26, 2011 8:37 AMReply

    "So it’s pure commerce, to be blunt, and I want women to see this film."

    and that, my friends, is how easily your favorite artists convince themselves that THEIR particular reasons for being a sell-out hack are okay reasons.

  • KitC | May 26, 2011 2:06 AMReply

    Kick-ass made more than double its theatrical in ancillaries? Interesting if true.

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