For starters, it puts a bit more space between it and "Captain America 2," which is slated for April 4th and gets Marvel out of the way of the of "The Amazing Spider-Man 2" opening on May 2nd, "Teenage Mutant Ninja Turtles" opening on May 16th (what would've been the same weekend), "Dawn Of The Planet Of The Apes" on May 23rd and Disney's (Marvel's parent company) "The Good Dinsoaur" on May 30th. For August 1st they stand free and clear of any major tentpoles, and more importantly, since that month tends to be leftovers, allows them a bigger frame within to do busines that might otherwise have been stunted by the competition.
Meanwhile, in other release date news: after spending 2011 on the festival circuit, Andrea Arnold's "Wuthering Heights" opens in limited release on October 5th. Her gritty take on the classic had both its fans and detractors (we really dug it), but either way, you're unlikely to see the story told this way again anytime soon. Newcomer James Howson stars in the movie as the tortured Heathcliff, and he’s being joined by Kaya Scodelario ("Skins") as Cathy and Nichola Burley as Isabella Linton in a decidedly different version of Emily Brontë‘s novel that puts far younger protagonists into the roles than most adaptations have to date.
Finally, Image Entertainment has dated the David Duchovny and Vera Farmiga starring indie "Goats" for August 10th and Pascal Laugier's "The Tall Man" starring Jessica Biel for August 31st.