New Image From 'The Wolverine,' James Mangold Promises You'll Be "Saturated" With Marketing

News

by Kevin Jagernauth
February 21, 2013 9:23 AM
2 Comments

Marketing cycles for movies, especially for big summer blockbusters, are usually planned long in advance, with clear stages and expectations. But in 2013 there are at least two big, upcoming movies that are yet to really show their faces. The biggest absence thus far is "The Hangover Part III" which hasn't even shown a teaser trailer or poster yet, despite being set for release in three months. And coming in second, with a date set for five months away, is "The Wolverine." But you expect more soon. A lot more...

A new image for the film arrived last night and while pictures from the movie are all we've been getting so far, director James Mangold promises you'll soon be inundated. Earlier this month on Twitter the helmer addressed nerds crying for more saying, "Tell me you think we're lame after you see the teaser. At least then you will be critiquing images from the film, not a marketing window."

"From end of March till release, you'll be saturated. Relax, yuk. I've never found the coolest people are the first to arrive at a party," he continued. "Take a deep breath. End of March." So hold fast, comic fans, as it looks like in just a few short weeks, your patience will be rewarded. And just in case you thought Mangold was just hanging out on social media, you can see a recent image of him hard at work editing the picture below.

"The Wolverine" arrives on July 26th. Update: it's not quite saturation yet, but Mangold has released a set-image on Twitter taken in Omishima, Japan.

News

More: The Wolverine, James Mangold

2 Comments

| Reply
Sarah | February 21, 2013 8:34 PMReply

This Wolverine movie is shaping up to be incredible, so I canât wait until there is a teaser trailer to give more information. Until that happens, I am glad that I can prepare for this film by re-watching his story up to this point with my DISH Anywhere app. I love how easy it is to watch the movies I want, with my app streaming thousands of On Demand movies right to my tablet. With how much I travel for my job at DISH, I love being able to watch my movies and shows regardless of where I am. It will especially help to remember everything that leads up to this film, and after all Loganâs been through, I think this will be worth the wait.
Wash | February 21, 2013 9:21 PM

Are you Sarah Conner?