New 'Iron Man 3' Poster Is A Good Example Of Bad Photoshop, Kevin Feige Shares Joss Whedon's Reaction To The Movie

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by Kevin Jagernauth
March 19, 2013 2:15 PM
12 Comments

You might not remember, or perhaps you deleted it from your memory, but circa Marvel's campaign for "Iron Man 2," they dropped a hilariously terrible international poster that basically was a mashup of all the things in the movie. Well, three years on, they haven't deviated from the playbook as a new one-sheet has arrived, and once again, a lowly intern (probably) has cut and pasted a bunch of stuff together.

Seriously, this poster has fucking everything: helicopters, Iron Mans (yes, plural), a Dutch angle, Ben Kingsley floating in a chair in the air, Guy Pearce's severed head and so much more! We're mostly amazed they couldn't find room for Rebecca Hall or some disembodied part of her body. Listen, we get the attraction of serving up an eyeball ejaculation of imagery for a tentpole movie, but this just looks silly, though maybe little kids will think its zomg so cool or whatever they text to their friends these days.

Meanwhile, in meaningless update news, Kevin Feige has revealed that Joss Whedon has seen the conclusion of "Iron Man 3." So what did he say? “Now what am I supposed to do now? What am I going to do in 'Avengers 2'?” YOU GUYS. That guarantees "Iron Man 3" is going to blow our minds and/or Shane Black found an even better restaurant for the post-credits sequence.

Anyway, we'll find out sooner or later. "Iron Man 3" opens on May 3rd. [IGN/CinemaBlend]

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More: Iron Man 3, Kevin Feige, Joss Whedon, The Avengers 2

12 Comments

| Reply
Indigo | March 25, 2013 3:31 AMReply

You know this age of Photoshop-heavy posters will go down in cinema history like Silver Age comic book covers.
ranker | March 20, 2013 2:27 PMReply

This new explosive poster finds the entire âIron Man 3â team assembled, heroes and villains alike! Get a look at the movie's full lineup, all finally united below

More on ranker.com/list/marvel-comics-animated-movies/all-genre-movies-lists
ranker | March 20, 2013 2:27 PMReply

This new explosive poster finds the entire âIron Man 3â team assembled, heroes and villains alike! Get a look at the movie's full lineup, all finally united below

More on MArvel comics
Jela Okpara | March 19, 2013 11:04 PMReply

You are seriously tripping if you don't like a poster that tells a story and communicates action.

So how would YOU have done it?
A shot of iron man and the logo?
Zinjo | March 19, 2013 6:14 PMReply

Wasn't all Marvel movies supposed to go through Whedon after he proved he could do a Jim Cameron with a super hero movie?
So how was Joss kept out of the loop on this one?
neil | March 19, 2013 6:52 PM

If I'm remembering correctly, Whedon didn't immediately sign on for Avengers 2 and didn't have any direct input into Iron Man 3 because it had already begun shooting. Or something. His influence should be seen in the rest of the phase two films though.
BurtonJeff | March 19, 2013 5:45 PMReply

What the hell do people expect?
Triny | March 19, 2013 4:48 PMReply

What the hell is going on with Sir Ben?
BEF | March 19, 2013 5:16 PM

Haha, I was wondering the same thing.
Also, how come Rebecca Hall is below the line?
Dryer | March 19, 2013 4:06 PMReply

If Whedon is worried for his Mickey Mouse bullshit maybe Marvel realized they screwed the pooch on Iron Man 2 by not making a stand alone picture franchise. I doubt it but it does sound reassuring.
Carl | March 19, 2013 3:10 PMReply

One of the ugliest posters I've ever seen. Holy crap, I can't believe how bad modern blockbuster posters look. Remember the days of The Empire Strikes Back or Raiders of the Lost Ark? Fuck this cheap, corporate shit.
MICHAEL PRESTAGE | April 9, 2013 10:51 PM

Carl, unfortunately you seem to be in the minority on this. As bad as this is, the latest Iron Man 3 poster actually makes this one look almost passable. Then again, comparing modern movie posters to those created in what would soon become the final era of poster art as envisioned by actual artists is pretty much a losing battle. Oddly enough, virtually no one seems to notice.... or, worse yet, they just don't care.

Forever gone are the likes of such artists as Bob Peak, Saul Bass, John Berkey, Roger Kastel, the Hildebrandt Brothers, Reynold Brown and countless others whose identities were seldom publicized. They've been replaced by infinitely cheaper, and (rightfully) anonymous Photoshop technicians who wantonly cut and paste at will, all the while grading their hackneyed collages into ghastly shades of orange and teal. Luring potential moviegoers with an endless pastiche of floating heads, generic explosions and disproportionately-sized firearms... along with the occasional sunset.

In past decades, vintage movie posters were oftentimes accused of being much better than the films they sought to represent. Now, thanks to the wonders of digital "artistry", movie posters are finally as ill-conceived as the corporate snake oil they promote.

Irony... you gotta love it.