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Box-Office: Scarlett Johansson’s ‘Lucy’ Beauty Outperforms Dwayne Johnson’s ‘Hercules’ Brawn

  • By Rodrigo Perez
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  • July 27, 2014 11:58 AM
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  • 2 Comments
Lucy
Call it a battle of the beauty and the beast if you like. Though audiences didn’t seem to love Luc Besson’s “Lucy” or Brett Ratner’s “Hercules”—at least considering those dismal Cinemascore ratings (C+ for the former). But they were unsure about either and curious, as reviews for both hit rather late in the week. And so viewers chose “Lucy” starring Scarlett Johansson—reviews being largely, “ridiculous, but entertaining”—over Dwayne Johnson and “Hercules”—reviews more akin to “ridiculous and just bad.” The critical buzz surely didn’t hurt, Besson not having made a critically lauded film in some time, and perhaps audiences wanted to see what all the fuss was about. And so “Lucy” perched itself atop the box office this weekend, hauling in approximately $44 million. That makes for the highest grossing box-office debut for a Scarlett Johansson-starring vehicle ever (all those Marvel films don't really count) by a rather large margin. Perhaps 2006's the "Black Dahlia" ($10 million opening) is the last movie that could be considered a "starring" role for the actress.

Box-Office: ‘Dawn Of The Planet Of The Apes’ Beats Chest & Keeps The Alpha Position At #1

  • By Rodrigo Perez
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  • July 20, 2014 12:28 PM
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  • 6 Comments
Dawn of the Planet Of the Apes
Well, it looks like we have our second repeat of the #1 position of this year. Before now, Michael Bay’s “Transformers: Age Of Extinction” was the only film of 2014 to stay at the #1 box office position for two weeks in a row. But now Matt Reeves’ “Dawn Of The Planet Of The Apes” has achieved the same distinction. Falling only 50% (a great hold for a tentpole), the film was still able to gross $36 million in its second week of release to retain the box-office top spot. The movie is now at $138 million domestically, and reaching $200 million at home seems like a foregone conclusion. Pundits are already hypothesizing that the film will hit around over $600 million worldwide, which is a strong sign for the life of this franchise. But the box-office is still ailing domestically overall, down some 45% from 2013.

Box-Office: Audiences Go ‘Ape’ For ‘Dawn’; 'Transformers 4' Becomes Highest Grossing Film Of 2014

  • By Rodrigo Perez
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  • July 13, 2014 11:46 AM
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  • 2 Comments
Dawn Of The Planet Of The Apes
Biting sharply into Michael Bay’s box-office hegemony, 20th Century Fox’s “Dawn Of The Planet Of The Apes” took the #1 spot this weekend with an extremely healthy $73 million opening. That’s up around 33% from 2011’s “Rise Of The Planet Of The Apes,” a surprise hit that veered very close to $500 million worldwide. A lot of components factored into its success: extremely positive reviews, great word of mouth, little competition — and considering Matt Reeves’ sequel is darker, more adult, and nowhere near as “crowd-pleasing” as the average blockbuster (at least not in the traditional sense), this is a great sign for Fox and the lifespan of this franchise, especially when a A- Cinemascore means audiences were very satisfied. Couple that with weak box-office competitors next weekend (“Sex Tape,” “The Purge” sequel), its possible ‘Apes’ could remain at #1 next week and or at least continue to do considerable business for the next few weeks (its $73 million gross is higher than the 14 films combined in the box-office top 15 this week).

Box-Office: ‘Transformers 4’ Is The First Movie Of The Summer To Repeat At #1, On A Non-Spectacular July 4th Weekend

  • By Rodrigo Perez
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  • July 6, 2014 12:24 PM
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  • 1 Comment
Transformers: Age of Extinction
Uh oh, the box office is down about 45% from last year’s July 4th weekend. The sky is falling! OK, maybe not so much, but a malaise has certainly kicked in with audiences that aren’t connecting with films in a major way. This time last year, the July 4th weekend sold $220 million worth of tickets (a 12% increase from 2012). It did so on the backs of “Despicable Me 2” and even the flop of the “Lone Ranger” (which couldn’t crack $30 million in its opening weekend). Fast forward to 2014 and it’s not looking hot in comparison at all. Why that is? Well, despite all those that actually love Michael Bay/love to hate-watch Michael Bay, “Transformers: Age of Extinction” fell a rather substantial 64% in its second week.

Box Office: ‘Transformers: Age Of Extinction’ Makes A Record Breaking $301 Million Global Debut

  • By Rodrigo Perez
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  • June 29, 2014 12:24 PM
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  • 13 Comments
Transformers: Age of Exctinction
“Let them hate,” Michael Bay told MTV about critics, fanboys and haters late last week. “They’re still going to see the movie.” And yep, Michael Bay was right. You may claim to hate the explosions-happy filmmaker and the “Transformers” franchise, but clearly you love to hate them enough to go see them regardless. Or someone you know does, anyhow. Michael Bay movies are akin to Dave Matthews and Nickelback: it’s impossible to find someone within a 10,000 square mile radius who will admit to liking them, but they sell millions of records. Clearly someone is buying.

Box-Office: Kevin Hart’s ‘Think Like A Man Too’ Is #1, 'Jersey Boys' Can't Hit Any Strong Notes

  • By Rodrigo Perez
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  • June 22, 2014 12:29 PM
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  • 8 Comments
Think Like A Man Too
Every trade will tell you the success of “Think Like A Man Too” is because of social media buzz. I just thought it was a little guy named Kevin Hart and an audience that is constantly underserved. I’m going to go with the latter. Hart is one of the biggest African-American stars in the world right now (minus mega-star Will Smith) and the urban audience has a movie squarely aimed at them maybe every two months at best, so they usually turn out for comedy starring one of their own. And so as expected “Think Like A Man Too” took the number one spot at the box-office this weekend, but not by a lot.

Box-Office: ‘22 Jump Street’ Is The 2nd Highest R-Rated Comedy Opening Ever With $60 Million

  • By Rodrigo Perez
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  • June 15, 2014 1:35 PM
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  • 1 Comment
22 Jump Street
There’s been talk of a slow box-office this year. Indeed as of early June, despite big grosses for “The Amazing Spider-Man 2,” “Godzilla” and “X-Men: Days Of Future Past,” the box-office was down 12% from 2013. And it has been relatively soft: Tom Cruise’s “Edge Of Tomorrow” vehicle failed to open higher than $30 million and all of the aforementioned summer blockbusters are expected to not pass the $225 million mark at home (a relatively low performance considering the average tentpole). Could it be blockbuster fatigue has already set in? Evidence in favor of that post it this weekend’s box-office as two non-traditionally loud and epic films took off massively to make for $110 million total.

‘The Fault In Our Stars’ Weeps Its Way To #1, Tom Cruise’s ‘Tomorrow’ Falters With Less Than $30 Million

  • By Rodrigo Perez
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  • June 8, 2014 12:40 PM
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  • 15 Comments
Fault in Our Stars
Opening to slightly smaller numbers than predicted, Shailene Woodley’s romantic weepie “The Fault In Our Stars” took the number one slot this weekend, perhaps proving that you don’t need science-fiction or high concept in order for a YA novel to connect with audiences. While its weekend debut was below the $50 or even $55 million some were projecting after Thurs/Friday night’s incredibly strong numbers, it’s still a terrific opening for a movie that isn’t a franchise, isn't a summer blockbuster and doesn't feature explosions and or a huge star. Woodley isn’t a quite a “star” yet, but these numbers suggest she’s surely on her way.

Box-Office: Angelina Jolie Has The Biggest Opening Weekend Of Her Career With ‘Maleficent’

  • By Rodrigo Perez
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  • June 1, 2014 12:11 PM
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  • 10 Comments
Maleficent
Angelina Jolie is one of those curious global superstars. To this day, the highest grossing live-action film she’s ever been in was $186 million for 2005’s “Mr. & Mrs. Smith.” And her top five all-time domestic grosses include three animated movies that she never physically appeared in (two of them being “Kung-Fu Panda” films). This phenomenon— worldwide A-lister actor with disproportionate box-office signal to noise ratio— isn’t uncommon. Before the first “Pirates of the Caribbean” film (which did finally throw him into the realm of true global superstar), Johnny Depp was still on the cover of People Magazine , US Weekly, etc., but his highest grossing domestic release was 1999’s $101-million-grossing “Sleepy Hollow.” Jolie’s partner Brad Pitt has the same deal.

Box-Office: 'X-Men Days Of Future Past' Soars To $90 Million Memorial Day Weekend Opening

  • By The Playlist
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  • May 25, 2014 2:08 PM
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  • 10 Comments
X-Men: Days Of Future Past
In order to convey that the X-Men are smaller, less-known characters in the Marvel Universe compared to The Avengers and The Amazing Spider-Man, director Bryan Singer has been given to describe the “X-Men” of late as the “bastard stepchild of the comic-book universe.” And while the X-Men are far from underground or on the fringes, perhaps Singer’s comments do have a tiny bit of merit. While his latest X-picture, “X-Men: Days Of Future Past,” did open to $90.7 million this weekend, that’s far below the forecasted $100+ million the soaring reviews helped project; the film did fall below the opening weekend gross of “Captain America: The Winter Soldier,” “Godzilla,” and even the poorly reviewed “The Amazing Spider-Man 2.” So yes, ‘Days Of Future Past’ had the 2nd best opening weekend of an X-men movie ever (after "X-Men: The Last Stand"), but relatively, it’s the lowest opening weekend gross of all the summer blockbusters thus far.

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