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Box-Office: 'Guardians' Repeats At No#1 In 4th Week, ‘If I Stay’ Not Far Behind & ‘Sin City 2’ Bombs Hard

  • By Rodrigo Perez
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  • August 24, 2014 12:39 PM
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  • 6 Comments
Guardians Of The Galaxy
Well, this doesn’t happen with blockbusters. The movies usually act as firecrackers, shining bright in their opening weekends and then eventually diminishing, either rapidly or gradually depending on their hold. Marvel’s big 2014 “risk,” “Guardians Of The Galaxy” has such a hold. It’s been number two at the box-office for two weeks, having to suffer the mild ignominy of having to play second fiddle to the “Teenage Mutant Ninja Turtles” reboot, but it appears that the kids have gotten their fill of Michael Bay’s company’s redo. Dropping only 30% from last weekend, “Guardians Of The Galaxy” is back at the #1 spot this weekend after it’s fourth weekend of release and it’s also becoming the highest grossing film of the summer. Yep, ‘Guardians’ has outgrossed both "Transformers: Age of Extinction" and "Maleficent" to attain the summer box office crown.

Box-Office: ‘Ninja Turtles’ Repeats At #1, ‘Expendables 3,’ ‘The Giver’ & ‘Let’s Be Cops’ All Flop

  • By Rodrigo Perez
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  • August 17, 2014 12:53 PM
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  • 9 Comments
Teenage Mutant Ninja Turtles
Let’s recap since we didn’t really do a proper box-office report last weekend (aside from this brief report). Despite middling reviews, and tepid online buzz, Platinum Dunes’ “Teenage Mutant Ninja Turtles” reboot surprised everyone with a $65 million debut weekend that took the #1 slot and prevented Marvel’s “Guardians Of The Galaxy” from claiming the top slot for two weeks in a row. Clearly some members of the population (maybe kids with less bias) were more than happy to 'shell' over their money for ‘TMNT.’ Marvel’s ‘Guardians’ wasn’t able to repeat at #1 like many expected, but it hasn't mattered much. The movie took only 15 days to hit the $200 million mark which is the fastest film to hit that milestone in 2014.

Paramount Sets 2016 Release Date For 'Teenage Mutant Ninja Turtles' Sequel After Massive Opening Weekend

  • By Kevin Jagernauth
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  • August 11, 2014 9:13 AM
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  • 0 Comments
Teenage Mutant Ninja Turtles
Never again will August be seen as the summer dumping ground for movies that studios have little confidence in. Last week, "Guardians Of The Galaxy" proved that all bets were off with a record breaking debut, and this past weekend "Teenage Mutant Ninja Turtles" showed that August audiences are ready to plunk down their hard-earned for late-summer blockbusters.

Box Office: 'Guardians Of The Galaxy' Opens Huge With $94 Million, Smashes August Record

  • By Kevin Jagernauth
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  • August 3, 2014 12:28 PM
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  • 3 Comments
Guardians Of The Galaxy
So, where do we start? Marvel's "Guardians Of The Galaxy" came into the weekend with good tracking numbers, with many expecting it to come near or even modestly past the previous August weekend record holder, "The Bourne Ultimatum," which opened to $69.3 million in 2007. But no one expected this.

Watch: Lego Trailer For 'Guardians Of The Galaxy,' Marvel's Latest May Break August Opening Records

  • By Kevin Jagernauth
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  • July 31, 2014 1:09 PM
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  • 0 Comments
Guardians, Lego
Whatever Marvel is paying their marketing department, they probably deserve a raise. They've managed to take "Guardians Of The Galaxy" — initially perceived as a WTF risk — and turned it into a movie that, Variety reports, is already Fandango's biggest pre-seller in history. In fact, predictions are already coming in that this weekend, 'Guardians' might break the August box office opening record currently held by "The Bourne Ultimatum," which banked $69 million when it debuted. 'Guardians' is expected to take in more than $65 million at the very least, and in crucial statistic that shows just how far the Marvel brand has gone: 58% of those buying tickets have no previous knowledge of the 'Guardians' comics.

Box-Office: Scarlett Johansson’s ‘Lucy’ Beauty Outperforms Dwayne Johnson’s ‘Hercules’ Brawn

  • By Rodrigo Perez
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  • July 27, 2014 11:58 AM
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  • 2 Comments
Lucy
Call it a battle of the beauty and the beast if you like. Though audiences didn’t seem to love Luc Besson’s “Lucy” or Brett Ratner’s “Hercules”—at least considering those dismal Cinemascore ratings (C+ for the former). But they were unsure about either and curious, as reviews for both hit rather late in the week. And so viewers chose “Lucy” starring Scarlett Johansson—reviews being largely, “ridiculous, but entertaining”—over Dwayne Johnson and “Hercules”—reviews more akin to “ridiculous and just bad.” The critical buzz surely didn’t hurt, Besson not having made a critically lauded film in some time, and perhaps audiences wanted to see what all the fuss was about. And so “Lucy” perched itself atop the box office this weekend, hauling in approximately $44 million. That makes for the highest grossing box-office debut for a Scarlett Johansson-starring vehicle ever (all those Marvel films don't really count) by a rather large margin. Perhaps 2006's the "Black Dahlia" ($10 million opening) is the last movie that could be considered a "starring" role for the actress.

Box-Office: ‘Dawn Of The Planet Of The Apes’ Beats Chest & Keeps The Alpha Position At #1

  • By Rodrigo Perez
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  • July 20, 2014 12:28 PM
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  • 6 Comments
Dawn of the Planet Of the Apes
Well, it looks like we have our second repeat of the #1 position of this year. Before now, Michael Bay’s “Transformers: Age Of Extinction” was the only film of 2014 to stay at the #1 box office position for two weeks in a row. But now Matt Reeves’ “Dawn Of The Planet Of The Apes” has achieved the same distinction. Falling only 50% (a great hold for a tentpole), the film was still able to gross $36 million in its second week of release to retain the box-office top spot. The movie is now at $138 million domestically, and reaching $200 million at home seems like a foregone conclusion. Pundits are already hypothesizing that the film will hit around over $600 million worldwide, which is a strong sign for the life of this franchise. But the box-office is still ailing domestically overall, down some 45% from 2013.

Box-Office: Audiences Go ‘Ape’ For ‘Dawn’; 'Transformers 4' Becomes Highest Grossing Film Of 2014

  • By Rodrigo Perez
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  • July 13, 2014 11:46 AM
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  • 2 Comments
Dawn Of The Planet Of The Apes
Biting sharply into Michael Bay’s box-office hegemony, 20th Century Fox’s “Dawn Of The Planet Of The Apes” took the #1 spot this weekend with an extremely healthy $73 million opening. That’s up around 33% from 2011’s “Rise Of The Planet Of The Apes,” a surprise hit that veered very close to $500 million worldwide. A lot of components factored into its success: extremely positive reviews, great word of mouth, little competition — and considering Matt Reeves’ sequel is darker, more adult, and nowhere near as “crowd-pleasing” as the average blockbuster (at least not in the traditional sense), this is a great sign for Fox and the lifespan of this franchise, especially when a A- Cinemascore means audiences were very satisfied. Couple that with weak box-office competitors next weekend (“Sex Tape,” “The Purge” sequel), its possible ‘Apes’ could remain at #1 next week and or at least continue to do considerable business for the next few weeks (its $73 million gross is higher than the 14 films combined in the box-office top 15 this week).

Box-Office: ‘Transformers 4’ Is The First Movie Of The Summer To Repeat At #1, On A Non-Spectacular July 4th Weekend

  • By Rodrigo Perez
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  • July 6, 2014 12:24 PM
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  • 1 Comment
Transformers: Age of Extinction
Uh oh, the box office is down about 45% from last year’s July 4th weekend. The sky is falling! OK, maybe not so much, but a malaise has certainly kicked in with audiences that aren’t connecting with films in a major way. This time last year, the July 4th weekend sold $220 million worth of tickets (a 12% increase from 2012). It did so on the backs of “Despicable Me 2” and even the flop of the “Lone Ranger” (which couldn’t crack $30 million in its opening weekend). Fast forward to 2014 and it’s not looking hot in comparison at all. Why that is? Well, despite all those that actually love Michael Bay/love to hate-watch Michael Bay, “Transformers: Age of Extinction” fell a rather substantial 64% in its second week.

Box Office: ‘Transformers: Age Of Extinction’ Makes A Record Breaking $301 Million Global Debut

  • By Rodrigo Perez
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  • June 29, 2014 12:24 PM
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  • 13 Comments
Transformers: Age of Exctinction
“Let them hate,” Michael Bay told MTV about critics, fanboys and haters late last week. “They’re still going to see the movie.” And yep, Michael Bay was right. You may claim to hate the explosions-happy filmmaker and the “Transformers” franchise, but clearly you love to hate them enough to go see them regardless. Or someone you know does, anyhow. Michael Bay movies are akin to Dave Matthews and Nickelback: it’s impossible to find someone within a 10,000 square mile radius who will admit to liking them, but they sell millions of records. Clearly someone is buying.

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