Click to Skip Ad
Closing in...
The Best, Worst And Most Disappointing Films Of The 2014 Toronto International Film Festival The Best, Worst And Most Disappointing Films Of The 2014 Toronto International Film Festival David Fincher Says Differences Over Casting And Disney's Corporate Culture Stalled '20,000 Leagues Under The Sea' David Fincher Says Differences Over Casting And Disney's Corporate Culture Stalled '20,000 Leagues Under The Sea' Review: 'No Good Deed' Starring Idris Elba and Taraji P. Henson Review: 'No Good Deed' Starring Idris Elba and Taraji P. Henson Watch: Shailene Woodley Gets NSFW In 2 Clips From 'White Bird In A Blizzard' Plus New Pics Watch: Shailene Woodley Gets NSFW In 2 Clips From 'White Bird In A Blizzard' Plus New Pics TIFF Review: 'Cake' Starring Jennifer Aniston, Anna Kendrick, Sam Worthington & More TIFF Review: 'Cake' Starring Jennifer Aniston, Anna Kendrick, Sam Worthington & More Watch: First Trailer For ‘Serena’ Starring Jennifer Lawrence & Bradley Cooper Watch: First Trailer For ‘Serena’ Starring Jennifer Lawrence & Bradley Cooper First Look: Matthew McConaughey & Ken Watanabe In Gus Van Sant’s ‘Sea Of Trees’ First Look: Matthew McConaughey & Ken Watanabe In Gus Van Sant’s ‘Sea Of Trees’ Tom Hardy Says He'll Never Do Another Romantic Comedy Again Thanks To 'This Means War' Tom Hardy Says He'll Never Do Another Romantic Comedy Again Thanks To 'This Means War' David Fincher Apparently Thinks 'Dragon Tattoo' Sequel 'The Girl Who Played With Fire' Could Get Made David Fincher Apparently Thinks 'Dragon Tattoo' Sequel 'The Girl Who Played With Fire' Could Get Made Revisiting On The Rise: Where Are Our 2012 Picks Now? Revisiting On The Rise: Where Are Our 2012 Picks Now? Oscars: Dust Settles On The Fall Festivals With No Clear Best Picture Front-Runner (Yet) Oscars: Dust Settles On The Fall Festivals With No Clear Best Picture Front-Runner (Yet) Fall TV Preview: Our 22 Most Anticipated Shows For The Rest Of 2014 Fall TV Preview: Our 22 Most Anticipated Shows For The Rest Of 2014 Watch: NYFF Trailer Has Snippets Of ‘Inherent Vice’ Footage For Those Checking For Trailers Several Times A Day Watch: NYFF Trailer Has Snippets Of ‘Inherent Vice’ Footage For Those Checking For Trailers Several Times A Day TIFF Review: 'Still Alice' Starring Julianne Moore, Kristen Stewart, Alec Baldwin & Kate Bosworth TIFF Review: 'Still Alice' Starring Julianne Moore, Kristen Stewart, Alec Baldwin & Kate Bosworth Boardwalk Empire - Season 5 - Episode 1 Recap: “Golden Days For Boys & Girls” Boardwalk Empire - Season 5 - Episode 1 Recap: “Golden Days For Boys & Girls” The Best Documentaries Of 2014 So Far The Best Documentaries Of 2014 So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season The Best Films Of 2014 So Far... The Best Films Of 2014 So Far... The 10 Best & Worst Movie Sex Scenes The 10 Best & Worst Movie Sex Scenes All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

Resoundingly Crap New Posters For 'X-Men: First Class' Debut

Photo of Oliver Lyttelton By Oliver Lyttelton | www.oliverlyttelton.com March 9, 2011 at 1:54AM

We're beginning to suspect that someone at 20th Century Fox's marketing department is deliberately fucking with Matthew Vaughn, perhaps as revenge for bailing on "X-Men: The Last Stand" all those years ago. For some time, the "Kick-Ass" director's return to the mutant franchise, in the form of prequel "X-Men: First Class" was a mystery, outside of a few spy photos of the cast filming. Then, our first look at the film's line-up of heroes and villains came in a campy, badly-Photoshopped image that mysteriously leaked onto the net back in January.
9


We're beginning to suspect that someone at 20th Century Fox's marketing department is deliberately fucking with Matthew Vaughn, perhaps as revenge for bailing on "X-Men: The Last Stand" all those years ago. For some time, the "Kick-Ass" director's return to the mutant franchise, in the form of prequel "X-Men: First Class" was a mystery, outside of a few spy photos of the cast filming. Then, our first look at the film's line-up of heroes and villains came in a campy, badly-Photoshopped image that mysteriously leaked onto the net back in January.

The director immediately went into damage control mode, revealing that he was furious about the picture, saying "I don't know where the hell that came from. I don't think it's a Fox image. It's not a pre-approved image. When I found out, I said, what the fuck is this shit, and Fox is running around trying to figure out what happened as well." More official images leaked out that boded far better, swiftly followed by a mostly intriguing trailer that suggested that the film could be one of the better superhero prospects of the summer.

But now we have two new characters posters for the film, hot on the heels of some strong ones that appeared a few weeks back, and honestly, we don't know what those concerned were thinking. Seemingly knocked-out in fifteen minutes over a lunch break by someone whose mutant power is to be really shit at using Photoshop, the images superimpose the floating heads of stars James McAvoy and Michael Fassbender onto silhouettes of their predecessors in the roles, Patrick Stewart and Ian McKellen. We're hope we're not resorting to hyperbole when we say these might be the ugliest, most amateurish one-sheets we've ever seen for a major studio release, making the infamous early poster for "The King's Speech" look like high art in comparison; it's the graphic design equivalent of being fisted by Wolverine.

The truly baffling thing about them is that they're attempting to achieve exactly the same effect as the earlier, far more atmospheric posters, but executed infinitely less well. We can only imagine Vaughn's fury right now. You can see them below full size, if you really want to. "X-Men: First Class" hits theaters, hopefully accompanied by some more consistent marketing, on June 3rd. [Facebook, via Collider]


This article is related to: Films, Actors, Film Studios, Matthew Vaughn, Super Hero Films, James McAvoy, Michael Fassbender, X-Men: First Class, 20th Century Fox


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates