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Ouch: Wachowskis 'Jupiter Ascending' Moved From Prime Summer Date To Winter 2015

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by Kevin Jagernauth
June 3, 2014 9:09 PM
10 Comments
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In July 2010, Warner Bros. dropped "Inception." The following year, the blockbuster choice was "Harry Potter & The Deathly Hallows: Part 2," and in 2012, it was "The Dark Knight Rises." Last year, the July anchor fell to "Pacific Rim" with "Man Of Steel" in June. And so in 2014, it seemed the studio was feeling pretty confident when they slated the Wachowskis' "Jupiter Ascending" to that primo July slot, but it looks like they've had a change of heart.

The studio has now moved the film from July 18th all the way to the rather unglamorous slot of February 6, 2015. While not quite a dumping ground, it's definitely not a vote that the studio believes in this one. (This year, it was the expensive flop "A Winter's Tale" that got a similar date.) It's a pretty bold move, especially considering the film is about six weeks from release, leaving a pretty gaping hole in the schedule.

There's no official reason why WB has made the move, but remember, the last time they rolled the dice on the sibling pair with the star-studded "Cloud Atlas," it only earned a paltry $27 million domestically (though to be fair it took $100 million more overseas). And that was with an all-star ensemble. This one is anchored by Channing Tatum, an undoubtedly rising star but who still can't quite open a movie on his name just yet, and Mila Kunis who ... well, enough said. And the film would've faced stiff competition from the comedy "Sex Tape" and the horror sequel "The Purge: Anarchy."

The new date will now see the movie facing less frightening competitors with the long-delayed "The Seventh Son" and Johnny Depp flick "Mortdecai," which is a bit of a question mark at the moment (and WB probably saw how "Transcendence" opened are banking/hoping audiences still won't want non-tentpole Depp).

Anyway, we'll see what the spin is for this move in the coming days, but until then, here's an international trailer.

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10 Comments

  • bwaters | June 4, 2014 9:16 AMReply

    I wonder if they looked at how Guardians of the Galaxy is shaping up and decided opening another space opera two weeks before it was a bad idea.

  • Wagstaff | June 4, 2014 2:00 AMReply

    You can't say Channing Tatum is an "undoubtedly rising star" unless this is being written in 2010. He has risen. He has risen indeed.

  • Najo | June 4, 2014 2:31 AM

    You could even say he has... ascended.

  • Slen | June 3, 2014 11:11 PMReply

    Couldn't they sell Channing since he'll be remember due to 22 Jump Street. Or how about the fact that's its high fantasy/sci-fi. Edge of Tomorrow was looking shit. But it's been starting to look good with some advertising here.

  • Edward Szyler | June 3, 2014 10:58 PMReply

    I believe Mr. Foro meant to say this always looked pretty gabe.

  • Rod | June 3, 2014 10:08 PMReply

    wow, that's no good. tv promos have already aired on multiple networks. maybe they should change the marketing campaign to focus on the wachowksi's return to matrix form or something, as the two leads do not have drawing power. this film has disaster written all over it and it might even be good. maybe the studio thinks audiences will have spent all their sci-fi guilt on The Edge of Tomorrow?

  • Kiel | June 3, 2014 10:07 PMReply

    Well that sucks, I'm looking forward to seeing this.

    Man of Steel was released last June, not July.

  • swell | June 4, 2014 4:19 AM

    Can't let a little thing like basic fact checking slow up the Jagster.

  • Gabe Foro | June 3, 2014 9:42 PMReply

    Not surprised, this always looked pretty gay.

  • James | June 3, 2014 9:48 PM

    Charming.

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