Click to Skip Ad
Closing in...
Watch: Joaquin Phoenix Gets His Stoner Detective Groove On In Trailer For Paul Thomas Anderson’s ‘Inherent Vice’ Watch: Joaquin Phoenix Gets His Stoner Detective Groove On In Trailer For Paul Thomas Anderson’s ‘Inherent Vice’ David Fincher Will Direct The Entire First Season Of HBO's 'Utopia' In 2015 David Fincher Will Direct The Entire First Season Of HBO's 'Utopia' In 2015 Brad Pitt Says 'Fury' Co-Star Shia LaBeouf Is "One Of The Best Actors I've Ever Seen" Brad Pitt Says 'Fury' Co-Star Shia LaBeouf Is "One Of The Best Actors I've Ever Seen" First Look: Kristen Stewart & Nicholas Hoult In Drake Doremus’ Sci-Fi Film ‘Equals’ First Look: Kristen Stewart & Nicholas Hoult In Drake Doremus’ Sci-Fi Film ‘Equals’ John Cusack Says Hollywood Is A "Whorehouse" That "Eats Young Actors Up And Spits Them Out" John Cusack Says Hollywood Is A "Whorehouse" That "Eats Young Actors Up And Spits Them Out" New Image From 'Inherent Vice,' Paul Thomas Anderson Completely Changed The Ending From Thomas Pynchon's Book New Image From 'Inherent Vice,' Paul Thomas Anderson Completely Changed The Ending From Thomas Pynchon's Book Why 'You're The Worst' Turned Out To Be The Best TV Show Of The Summer Why 'You're The Worst' Turned Out To Be The Best TV Show Of The Summer Watch: Ellen Page And Kate Mara Are 'Tiny Detectives' In Hilarious 'True Detective' Parody Watch: Ellen Page And Kate Mara Are 'Tiny Detectives' In Hilarious 'True Detective' Parody New Look: Reese Witherspoon And Joaquin Phoenix In Paul Thomas Anderson's 'Inherent Vice' New Look: Reese Witherspoon And Joaquin Phoenix In Paul Thomas Anderson's 'Inherent Vice' Review: David Fincher's 'Gone Girl' Starring Ben Affleck, Rosamund Pike, Tyler Perry, Neil Patrick Harris, Kim Dickens & More Review: David Fincher's 'Gone Girl' Starring Ben Affleck, Rosamund Pike, Tyler Perry, Neil Patrick Harris, Kim Dickens & More 10 Female Directors Who Deserve More Attention From Hollywood 10 Female Directors Who Deserve More Attention From Hollywood Miles Teller Says Role In 'Divergent' Made Him Feel "Dead Inside," And He Took Movie "For Business Reasons" Miles Teller Says Role In 'Divergent' Made Him Feel "Dead Inside," And He Took Movie "For Business Reasons" While You're Waiting For 'Interstellar,' Here's Over 100 Behind-The-Scenes Photos From 'The Dark Knight' Trilogy While You're Waiting For 'Interstellar,' Here's Over 100 Behind-The-Scenes Photos From 'The Dark Knight' Trilogy First Look At 'The Dying Of The Light,' Paul Schrader Quits Film Over What Nicolas Winding Refn Calls "Artistic Disrespect" First Look At 'The Dying Of The Light,' Paul Schrader Quits Film Over What Nicolas Winding Refn Calls "Artistic Disrespect" New Images From 'Interstellar' Arrive, Christopher Nolan Says The Film Is A "Mirror" Of 'Inception' New Images From 'Interstellar' Arrive, Christopher Nolan Says The Film Is A "Mirror" Of 'Inception' Watch: Have A Threesome With Very NSFW Clip From 'Maps To The Stars' With Julianne Moore & John Cusack Watch: Have A Threesome With Very NSFW Clip From 'Maps To The Stars' With Julianne Moore & John Cusack The Best Documentaries Of 2014 So Far The Best Documentaries Of 2014 So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season The Best Films Of 2014 So Far... The Best Films Of 2014 So Far... The 10 Best & Worst Movie Sex Scenes The 10 Best & Worst Movie Sex Scenes

Paramount Ups The Ante, Launches In-House Animation Studio

The Playlist By Matthew Newlin | The Playlist July 7, 2011 at 4:49AM

DreamWorks CEO Katzenberg Too Cocky To WorryYou have to give it to them: Paramount Pictures is not here to fuck around. The Wrap has reported that the studio will be opening its own in-house animation division -- Paramount Animation -- and expects to release its first film in 2014. Paramount Chairman, CEO and Certified Badass Brad Grey, has said that each film's budget will be in the $100 million range and that they anticipate releasing one film per year. Grey told The Wrap, "That's a price point we think is a smart business. The global market is vibrant for family fare, particularly if we stick to that price range."
2

DreamWorks CEO Katzenberg Too Cocky To Worry



You have to give it to them: Paramount Pictures is not here to fuck around. The Wrap has reported that the studio will be opening its own in-house animation division -- Paramount Animation -- and expects to release its first film in 2014. Paramount Chairman, CEO and Certified Badass Brad Grey, has said that each film's budget will be in the $100 million range and that they anticipate releasing one film per year. Grey told The Wrap, "That's a price point we think is a smart business. The global market is vibrant for family fare, particularly if we stick to that price range."

The catalyst for the decision is likely a combination of two factors. First, is the critical and box office success of "Rango," Paramount's first foray into CGI-animated features. The film, directed by Gore Verbinski (who helmed the first three "Pirates of the Caribbean" movies) and featuring the voice of Johnny Depp, made $240 million worldwide. With the help of Industrial Light & Magic, the film was groundbreaking in its VFX which were absolutely stunning to watch. However, since it cost $135 million to produce, it was only a modest success and Grey must be convinced that they can do an even better job next time.

The second, and much more obvious component in Paramount's decision involves the rather tenuous relationship they have right now with DreamWorks Animation and its CEO Jeffrey Katzenberg. Paramount and DreamWorks have had a distribution deal since 2006 wherein Paramount receives an 8 percent cut of the revenues. The deal is set to expire in 2012 and Paramount has offered to extend the deal for one additional year. DreamWorks has not yet given an answer.

Katzenberg appears to be playing a little fast and loose with his relationship with Paramount. This is a ballsy move considering Paramount's future "Transformers" and "Star Trek" opportunities. "Transformers: Dark of the Moon" has already earned $450 million worldwide and the close relationship of ILM and Paramount may prove fruitful for the franchise's inevitable future installments. The Hollywood Reporter, via The Wall Street Journal, quotes Katzenberg as saying "[Paramount] going into the lower-end of the animation business isn't going to impact DreamWorks at all. Next year is a moment of opportunity for us. We get to evaluate." $100 million per film is the "lower-end"? At this point, Katzenberg may be so far removed from the gears that power the machine that he honestly has no appreciation for the value of a dollar.

Paramount will face stiff competition from studios like Fox and Warner Bros., both of which have stepped up their animation output with strong franchises in "Happy Feet" and "Ice Age." Universal recently opened its own animation division, Illumination, and Sony has done the same to strong rseults. Grey is optimistic, though. “Paramount also has the distinct advantage of being part of the Viacom family,” says Grey, “giving us the ability to leverage its portfolio of powerful and youthful brands to create and market great films and consumer products.” The Viacom family specifically includes the Nickelodeon network.

Ever the consummate businessman, Grey is already eying consumer opportunities. "We will build our animation division hand in glove with Nickelodeon," Grey says. "They make great family movies, so it makes a lot of sense to work with them and with Viacom's consumer products division to build this into a global film business." For their part, though, Paramount isn't wasting any time. Presently, plans are to adapt the Penny Arcade web comic "New Kid" which is about "a lone earthling who is a new kid in a school full of intergalactic aliens." Gary Whitta ("The Book of Eli") is apparently working on a script with Mary Parent and Cale Boyter set to produce.

This article is related to: Film Studios, Paramount, Dreamworks, Paramount Animation


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates