Click to Skip Ad
Closing in...
'Kick-Ass' Creator Mark Millar Says A Hit-Girl Solo Movie Was Once In The Works With 'The Raid' Director Gareth Evans 'Kick-Ass' Creator Mark Millar Says A Hit-Girl Solo Movie Was Once In The Works With 'The Raid' Director Gareth Evans Kristen Wiig, Melissa McCarthy, Kate McKinnon & Leslie Jones To Lead Paul Feig's 'Ghostbusters' Reboot Kristen Wiig, Melissa McCarthy, Kate McKinnon & Leslie Jones To Lead Paul Feig's 'Ghostbusters' Reboot 30 Films You Forgot Were Oscar Winners 30 Films You Forgot Were Oscar Winners Review: Documentary 'Night Will Fall' Is A Powerful Reminder Of The Horrors Of The Holocaust Review: Documentary 'Night Will Fall' Is A Powerful Reminder Of The Horrors Of The Holocaust Harvey Weinstein Explains What Happened With 'Grace Of Monaco,' Says He Was Right About 'Snowpiercer' Harvey Weinstein Explains What Happened With 'Grace Of Monaco,' Says He Was Right About 'Snowpiercer' Harvey Weinstein Says Quentin Tarantino Has Changed The Last Chapter Of 'The Hateful Eight' Harvey Weinstein Says Quentin Tarantino Has Changed The Last Chapter Of 'The Hateful Eight' Sundance Review: ‘Slow West’ Starring Michael Fassbender, Kodi Smit-McPhee & Ben Mendelsohn Sundance Review: ‘Slow West’ Starring Michael Fassbender, Kodi Smit-McPhee & Ben Mendelsohn Sundance: Keanu Reeves Opens The Door To Trouble In Teaser Trailer For Eli Roth's 'Knock Knock' Sundance: Keanu Reeves Opens The Door To Trouble In Teaser Trailer For Eli Roth's 'Knock Knock' Watch: 8-Minute Video Essay Argues Steve McQueen's 'Shame' Is Actually A Critique Of The Modern Metropolis Watch: 8-Minute Video Essay Argues Steve McQueen's 'Shame' Is Actually A Critique Of The Modern Metropolis Watch: The Tampon Scene From 'Fifty Shades Of Grey' You Won't See In The Movie Recreated With 'The Sims' Watch: The Tampon Scene From 'Fifty Shades Of Grey' You Won't See In The Movie Recreated With 'The Sims' The 10 Best Films Of 2004 The 10 Best Films Of 2004 'Death Proof' Star Zoe Bell Leads Latest Additions To Quentin Tarantino's 'Hateful Eight' As Filming Begins 'Death Proof' Star Zoe Bell Leads Latest Additions To Quentin Tarantino's 'Hateful Eight' As Filming Begins Watch: 'Saturday Night Live' Sketch 'Fanatic' Written & Directed By Paul Thomas Anderson And Starring Ben Affleck Watch: 'Saturday Night Live' Sketch 'Fanatic' Written & Directed By Paul Thomas Anderson And Starring Ben Affleck First Look: Leonardo DiCaprio Gets Grimy In Alejandro González Iñárritu's 'The Revenant' First Look: Leonardo DiCaprio Gets Grimy In Alejandro González Iñárritu's 'The Revenant' "Carry Bolt Cutters Everywhere": Werner Herzog Has 24 Amazing Pieces Of Advice "Carry Bolt Cutters Everywhere": Werner Herzog Has 24 Amazing Pieces Of Advice The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far Watch: 3 Graphic, Very NSFW Clips From Lars von Trier's 'Nymphomaniac Vol II — Director's Cut' Watch: 3 Graphic, Very NSFW Clips From Lars von Trier's 'Nymphomaniac Vol II — Director's Cut' The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki Christopher Nolan Says His Howard Hughes Film Is Dead, But He'd Still Like To Do A Bond Film At Some Point Christopher Nolan Says His Howard Hughes Film Is Dead, But He'd Still Like To Do A Bond Film At Some Point

'Paranormal Activity 3' Trailer Hits, Global Anthropological Experiment With Film Masochists Begins

The Playlist By Edward Davis | The Playlist September 28, 2011 at 11:11AM

Just when you thought "The Blair Witch Project 5: It's Witchin' Time!" nailed the coffin shut in the accidentally successful, cheapo-scare found/footage genre, the fucking godawful "Paranormal Activity" films had to light that shit afire again. Why? Because the Oren Peli-directed film cost (and looks like it cost) about $50 to make and grossed $193 million worldwide thanks to chowder-headed audiences with nothing better to do with their time. You do the math on that awesome profit margin. These films are essentially made for a nickel and pay for themselves about 15 times over -- "Paranormal Activity 2" grossed $177 million. Essentially, the success of "Paranormal Activity" means Paramount will continue to crank these films out endlessly.
21


Just when you thought "The Blair Witch Project 5: It's Witchin' Time!" nailed the coffin shut in the accidentally successful, cheapo-scare found/footage genre, the fucking godawful "Paranormal Activity" films had to light that shit afire again. Why? Because the Oren Peli-directed film cost (and looks like it cost) about $50 to make and grossed $193 million worldwide thanks to chowder-headed audiences with nothing better to do with their time. You do the math on that awesome profit margin. These films are essentially made for a nickel and pay for themselves about 15 times over -- "Paranormal Activity 2" grossed $177 million. Essentially, the success of "Paranormal Activity" means Paramount will continue to crank these films out endlessly.

Even with a meager $23 million dollar gross so far (and likely not going higher), the $5-millon-dollar budgeted Weinstein/Dimension Company copycat, "Apollo 18," made a healthy profit, so we assume every studio out there must have at least three found-footage scare films in development somewhere. 'Paranormal 2' was budgeted at $3 million and while the third film's budget is undisclosed so far, we can't imagine it's much higher. What's the point? Point the camcorder in the direction of your friends actors and let the magic begin.

This time directed by the "Catfish" bozos, Henry Joost and Ariel Schulman (cash in now, honey!), "Paranormal Activity 3" will follow the utterly unique plot of a couple who are pursued by an evil spirit in their own home. In an attempt to unveil the mystery, they install cameras throughout the house to capture the strange paranormal activity occurring. Foreheadslap! God, so Paramount is starting the “ Tweet To See It First” contest/campaign and will premiere the picture in the top 20 cities with the most tweets on October 18th, three days before the film’s global release on October 21. Basically, we call this one an interesting anthropological experiment to discover which global cities have the dumbest audiences with the worst taste. Trailer below, FML.

video platformvideo managementvideo solutionsvideo player [via Movieline]

This article is related to: Films, Modern Horror, Paranormal Activity 3


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates