Click to Skip Ad
Closing in...
Watch: First Trailer For Oliver Stone’s ‘Snowden’ Starring Joseph Gordon-Levitt, Shailene Woodley & Nicolas Cage Watch: First Trailer For Oliver Stone’s ‘Snowden’ Starring Joseph Gordon-Levitt, Shailene Woodley & Nicolas Cage 'Thor: The Dark World' Director Alan Taylor Says His Marvel Experience Was "Particularly Wrenching" 'Thor: The Dark World' Director Alan Taylor Says His Marvel Experience Was "Particularly Wrenching" Watch: Anna Paquin Is Rescued In Clip From 'X-Men: Days of Future Past - The Rogue Cut' Watch: Anna Paquin Is Rescued In Clip From 'X-Men: Days of Future Past - The Rogue Cut' Kevin Feige Says 'Spider-Man 2' Is "One Of The Best Superhero Movies Ever," Talks John Hughes Influence On New Spidey Kevin Feige Says 'Spider-Man 2' Is "One Of The Best Superhero Movies Ever," Talks John Hughes Influence On New Spidey Watch: Live Your Ultimate Fantasy With The First NSFW Trailer For Gaspar Noe's 'Love' Watch: Live Your Ultimate Fantasy With The First NSFW Trailer For Gaspar Noe's 'Love' Review & Recap: ‘True Detective’ Season 2, Episode 2, ‘Night Finds You’ Review & Recap: ‘True Detective’ Season 2, Episode 2, ‘Night Finds You’ Terrence Malick’s ‘Knight Of Cups’ Won’t Arrive Until 2016, Austin Music Scene Drama Not Titled ‘Weightless’ Terrence Malick’s ‘Knight Of Cups’ Won’t Arrive Until 2016, Austin Music Scene Drama Not Titled ‘Weightless’ The Punisher Will Reportedly Appear As The Villain In ‘Daredevil’ Season 2 The Punisher Will Reportedly Appear As The Villain In ‘Daredevil’ Season 2 'Lucy 2' And 'Colombiana 2' Are In Development 'Lucy 2' And 'Colombiana 2' Are In Development Mixed Reactions For Marvel's 'Ant-Man' After First Press Screening Plus New Promos And Pics Mixed Reactions For Marvel's 'Ant-Man' After First Press Screening Plus New Promos And Pics The Essentials: The 5 Best Rachel McAdams Performances The Essentials: The 5 Best Rachel McAdams Performances Watch: Tom Hardy Does Double Duty In Trailer For Gangster Drama 'Legend' Watch: Tom Hardy Does Double Duty In Trailer For Gangster Drama 'Legend' The 25 Best TV Shows Of The 2014/2015 Season The 25 Best TV Shows Of The 2014/2015 Season Kevin Feige Says 'Spider-Man' Is "Definitely A Sony Picture," Talks Role Of 'Ant-Man' In Phase 3, More Kevin Feige Says 'Spider-Man' Is "Definitely A Sony Picture," Talks Role Of 'Ant-Man' In Phase 3, More The 25 Best Animated Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far The 10 All-Time Best Episodes Of 'Parks And Recreation' The 10 All-Time Best Episodes Of 'Parks And Recreation' The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

Release Date Shuffle: 'Final Destination 5' Moves Up Two Weeks To Aug 12th, 'Apollo 18' Replaces It

Photo of Oliver Lyttelton By Oliver Lyttelton | The Playlist April 28, 2011 at 1:39AM

'Our Idiot Brother' Likely Looking For A New SlotThe term "Release Date Shuffle" can refer to a number of things. For instance, there was the 1971 single by Nikki and the Noise, a Phil Spector-produced girl band whose lead singer bears a striking resemblance to a certain reclusive movie blogger. The song, in which the girls lamented the wait for their baby to be released from prison, is regarded as something of a lost classic by Spector aficionados, but it was swiftly buried when, in a cruel twist of fate, one of the group's members was murdered by their boyfriend on his release from jail. Further back, the Release Date Shuffle was also a Victorian medical practice, designed to induce late pregnancies.
0

'Our Idiot Brother' Likely Looking For A New Slot



The term "Release Date Shuffle" can refer to a number of things. For instance, there was the 1971 single by Nikki and the Noise, a Phil Spector-produced girl band whose lead singer bears a striking resemblance to a certain reclusive movie blogger. The song, in which the girls lamented the wait for their baby to be released from prison, is regarded as something of a lost classic by Spector aficionados, but it was swiftly buried when, in a cruel twist of fate, one of the group's members was murdered by their boyfriend on his release from jail. Further back, the Release Date Shuffle was also a Victorian medical practice, designed to induce late pregnancies.

More pertinent to our purposes today, it's also what happens when movie studios faff around with the days on which their movies come out. Release dates can be key to box office success, and one film moving generally has a domino-like effect on those around. And so it goes with today's news, from Coming Soon, that Warner Bros have moved "Final Destination 5," the latest 3D installment of the enduringly popular kids-get-splattered-in-inventive-ways series, two weeks closer, from August 26th to August 12th.

It's a slightly tougher slot -- the film previously had the date to itself, to all intents and purposes, whereas now it's opening against the demographically similar "30 Minutes or Less" and "Don't Be Afraid of the Dark," as well as the Emma Stone drama "The Help" -- but it makes sense, as it gives the film a weeks breathing room on the 3D screens before "Fright Night," "Conan" and "Spy Kids 4" hit on August 19th.

But it means that there's a vacant slot, and The Weinstein Company have stepped right up, shifting their found-footage space horror flick "Apollo 18" onto August 26th. The film was originally meant to open last week, but was shifted to the graveyard slot of January 6th 2012 at the last minute -- suggesting that the Timur Bekmambetov-produced picture was something of a dud. The late August slot isn't much better -- it's traditionally one of the slowest weekends of the year, but it at least means those of you drawn in by that terrible-looking trailer don't have as long to wait.

Coming Soon suggest that we might see a further change: The Weinsteins also have the all-star comedy "Our Idiot Brother" set to begin its limited roll-out, and it's fair to suggest that they may not want to split their not-infinite resources by opening two movies on the same day, even if one of them would be in a small number of theaters. But it's not totally unheard of: the two films aren't exactly cannibalizing each others audience. More as it develops.

This article is related to: Films, Modern Horror, Apollo 18, Our Idiot Brother, Final Destination 5


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates