And now it's not even "Rise Of The Apes" anymore. The title has been changed to the more franchise-friendly "Rise Of The Planet Of The Apes." Which is really a delicious bit of nonsense -- how does a planet rise? The explanation seems to be that the new title tested well with audiences. We're guessing "Cesar" would have ranked as a "Not" on this audience's Hot-Or-Not scale.
The movie that comes to mind in regards to this situation is "X-Men Origins: Wolverine," which now has another similarity, in that both films have completely nonsensical titles. "Wolverine" was a cheap rush-job by a little-known foreign director disguised as a big tentpole as well, and like "Apes" (which seems to recount the story already told in "Conquest Of The Planet of The Apes"), it features a completely redundant origin narrative audiences probably have no interest in hearing again. Director Rupert Wyatt is currently putting the finishing touches on 'ROTPOTA,' with a cast that includes James Franco, Freida Pinto, Don Cheadle, Brian Cox, Tom Felton, John Lithgow and Andy Serkis.