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Robert Pattinson's In The Back Seat In New Promo Banner For David Cronenberg's Don DeLillo Adaptation 'Cosmopolis'

Photo of Oliver Lyttelton By Oliver Lyttelton | The Playlist December 19, 2011 at 10:00AM

How do you create enormous internet buzz around a difficult literary adaptation, from a maverick filmmaker best known for his controversial, taboo-pushing work? Well, that's simple; you cast Robert Pattinson, hearthrob for pre-teens and housewives alike, and star of the gigantic "Twilight" franchise. When Colin Farrell bailed on director David Cronenberg's adaptation of Don DeLillo's "Cosmopolis," Cronenberg went to Pattinson to play the lead, a billionaire stuck in his limo on his way to a haircut as the president visits New York, a riot breaks out, and an assassin closes in on him.
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Plus Filmmaker/Artist Douglas Gordon Working On Adaptation Of DeLillo's 'Point Omega'

Cosmopolis Banner

How do you create enormous internet buzz around a difficult literary adaptation, from a maverick filmmaker best known for his controversial, taboo-pushing work? Well, that's simple; you cast Robert Pattinson, hearthrob for pre-teens and housewives alike, and star of the gigantic "Twilight" franchise. When Colin Farrell bailed on director David Cronenberg's adaptation of Don DeLillo's "Cosmopolis," Cronenberg went to Pattinson to play the lead, a billionaire stuck in his limo on his way to a haircut as the president visits New York, a riot breaks out, and an assassin closes in on him.

As a result, there's been quite a bit of buzz on the project, not just from Cronenberg fans but also among Pattinson's Twi-hard following, and it's not surprising that the first bit of promo art, which Bleeding Cool obtained from Cosmopolis Film, focuses on Pattinson, suited and booted, in the back of the limo where he'll spend most of the running time.

We're pretty sure that this is just art for sales purposes at this point; the film doesn't yet have a U.S. distributor, and likely won't land one till next year, so this may not be what you see gracing the side of buses come the films' release next fall. But it's a decent first banner, and Pattinson certainly looks the part; whether he can win over those skeptical of his casting remains to be seen. "Cosmopolis," which also stars Paul Giamatti, Samantha Morton, Sarah Gadon, Mathieu Amalric, Juliette Binoche and Jay Baruchel, should land sometime in 2012.

In further DeLillo-related news, Bleeding Cool also dug a piece from The Observer which suggested that "Cosmopolis" won't be the only adaptation of the writers work we'll see in the near future. The paper's Jason Solomons reveals that video artist Douglas Gordon, perhaps best known for his 2006 documentary/artwork "Zidane, un portrait du 21e siècle," is currently working on an adaptation of the author's 2010 novel "Point Omega."

Gordon's a particularly fitting, and meta, choice, as the book in part revolves around a man watching the artist's famous 1993 piece "24 Hour Psycho," which slowed down Alfred Hitchcock's masterpiece so it ran for a full 24 hours. The book structured like a haiku, combines that with a meeting between a scholar who termed the word rendition and a filmmaker, along with the scholar's daughter, and we think we're fair in saying that it's a much, much less commercial proposition than "Cosmopolis" will be. But the idea of Gordon moving into fiction work is certainly intriguing; the director will move onto the project after he joins Mike Leigh and Lynne Ramsay, among others, in making a film to tie into the 2012 London Olympics, which will shoot soon. Hopefully, more news on this one will emerge soon.

This article is related to: Robert Pattinson, David Cronenberg, Cosmopolis, Douglas Gordon, Point Omega