Click to Skip Ad
Closing in...
2015 Tribeca Film Festival Line-Up Announced: James Franco’s ‘Adderall Diaries,’ Olivia Wilde In ‘Meadowland’ & More 2015 Tribeca Film Festival Line-Up Announced: James Franco’s ‘Adderall Diaries,’ Olivia Wilde In ‘Meadowland’ & More First Look: Joseph Gordon-Levitt As Edward Snowden In Oliver Stone's 'Snowden' First Look: Joseph Gordon-Levitt As Edward Snowden In Oliver Stone's 'Snowden' Drew Goddard To Write And Direct Sony & Marvel's 'The Spectacular Spider-Man'; 'Sinister Six' Scrapped Drew Goddard To Write And Direct Sony & Marvel's 'The Spectacular Spider-Man'; 'Sinister Six' Scrapped Premature Oscar Predictions: The 2016 Best Picture Contenders Premature Oscar Predictions: The 2016 Best Picture Contenders Watch: Original Short Film Version Of 'Whiplash' Starring Oscar Winner J.K. Simmons Watch: Original Short Film Version Of 'Whiplash' Starring Oscar Winner J.K. Simmons Watch: Nifty Video Examines David Fincher’s Subtle Repetition Of Framing And Blocking In 'Gone Girl' Watch: Nifty Video Examines David Fincher’s Subtle Repetition Of Framing And Blocking In 'Gone Girl' Sigourney Weaver Says She'll Be Playing A New Character In The 'Avatar' Sequels Sigourney Weaver Says She'll Be Playing A New Character In The 'Avatar' Sequels Margot Robbie Says 'Suicide Squad' Is More 'The Dark Knight' Than 'Avengers'; David Ayer Says Joker Is "Majestic" Margot Robbie Says 'Suicide Squad' Is More 'The Dark Knight' Than 'Avengers'; David Ayer Says Joker Is "Majestic" Kristen Stewart Joins Kelly Reichardt’s Untitled Montana Drama With Michelle Williams & More Kristen Stewart Joins Kelly Reichardt’s Untitled Montana Drama With Michelle Williams & More Watch: Paul Thomas Anderson's Sophomore Short 'Cigarettes & Coffee' Watch: Paul Thomas Anderson's Sophomore Short 'Cigarettes & Coffee' Another Oscar? First Look At Eddie Redmayne In Tom Hooper's 'The Danish Girl' Another Oscar? First Look At Eddie Redmayne In Tom Hooper's 'The Danish Girl' 'Prisoners' & 'Enemy' Director Denis Villeneuve To Helm 'Blade Runner' Sequel, Harrison Ford Confirmed To Return 'Prisoners' & 'Enemy' Director Denis Villeneuve To Helm 'Blade Runner' Sequel, Harrison Ford Confirmed To Return The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far "I F*cked It Up": Neill Blomkamp Says He Wants To Go Back To 'Elysium' And "Do It Correctly" "I F*cked It Up": Neill Blomkamp Says He Wants To Go Back To 'Elysium' And "Do It Correctly" New Looks At Daniel Craig, Dave Bautista, And Lea Seydoux In 'Spectre' New Looks At Daniel Craig, Dave Bautista, And Lea Seydoux In 'Spectre' The 25 Best Films Of 2015 We've Already Seen The 25 Best Films Of 2015 We've Already Seen Best Of 2014: The 15 Best Movie Soundtracks Of 2014 Best Of 2014: The 15 Best Movie Soundtracks Of 2014 The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki

'Skyfall' Windfall: New Banner Debuts, 007 Coke Can Surfaces & Roger Moore Says Daniel Craig Is Best Bond

Photo of Drew Taylor By Drew Taylor | The Playlist August 27, 2012 at 1:41PM

As we've reported earlier, this fall's 007 romp "Skyfall" will have what can charitably be described as "a whole heaping fuckload" of complex promotional tie-ins, corporate sponsorships, and licensing arrangements. Well, we've now got our first look at one of those tie-ins – with Coke Zero. That's right – Scott Pilgrim and James Bond will soon have the same taste in diet soda. What's more – a new international banner has been unveiled, and Roger Moore proclaims Daniel Craig the best James Bond ever. Does he get a prize? A twelve-pack of Coke Zero maybe?
2
Skyfall Int Banner

As we've reported earlier, this fall's 007 romp "Skyfall" will have what can charitably be described as "a whole heaping fuckload" of complex promotional tie-ins, corporate sponsorships, and licensing arrangements. Well, we've now got our first look at one of those tie-ins – with Coke Zero. That's right – Scott Pilgrim and James Bond will soon have the same taste in diet soda. What's more – a new international banner has been unveiled, and Roger Moore proclaims Daniel Craig the best James Bond ever. Does he get a prize? A twelve-pack of Coke Zero maybe?

First – the Coca-Cola can, because, as "Breaking Bad" taught us to ask, Do you really want to live in a world without Coke? As Gizmodo points out, the special Coke Zero cans, which feature a vaguely Daniel Craig-ish silhouette of the superspy in his tuxedoed finery, are the lynchpin in a larger Coca-Cola marketing campaign which asks fans of sugary bubbly water to "Unlock the 007 In You." We can assume this is metaphoric, although if we had a tiny secret agent inside of us, that would be horribly uncomfortable and we'd want that guy out – and fast.

Of course, what everyone will worry about, just as we did when the Heineken tie-in was announced, is that James Bond will go into some swanky hotel or maybe an illegally gambling den, and ask for a Coke Zero instead of a martini (we're guessing he wouldn't ask for the Coke shaken because that'd just be messy). Although there are a whole host of other characters in this new Bond adventure (among them: Naomie Harris, Ben Whishaw, Javier Bardem) who could conceivably want the refreshing taste of Coca-Cola without all the calories (please have Ralph Fiennes do it!) We're a little baffled that no one at Coke came up with a way of doing a Coke Double-Zero-Seven type thing. We've clearly been thinking too much about this.

Along similar promotional lines, a new international banner (via Best Movies Ever News) has been unveiled for the movie. In keeping with the refined, sophisticated, streamlined look of all of the promotional materials from the film, this one just features Daniel Craig, on his back, holding a gun. The composition of the banner is super-nifty, although we're really, really ridiculously excited about this movie – we hope it could be the "Mission: Impossible – Ghost Protocol" of this year, a brilliant, swanky, late-in-the-game extravaganza put together by an incredibly talented director working at the top of his game (in "Skyfall's" case, Sam Mendes, for "M:I-4" it was Brad Bird).

And now Roger Moore! While talking with the UK's Digital Spy website, the 84-year-old former Bond (really? Jesus), said that he prefers Daniel Craig's James Bond. "I loved 'Casino Royale' and Daniel Craig," he told Digital Spy. "He is a wonderful actor, certainly the best actor to play Bond."

Moore's portrayal of Bond (and the films he was involved with) were often criticized for their emphatic goofiness, so it should be no surprise that the actor is looking forward to the additional humor in "Skyfall." "I believe 'Skyfall' is going to have a lot more humor in it than 'Quantum of Solace' did," Moore said. "Something I'll be pleased to see."

When speaking of the corporate involvement in the 007 franchise, he was painfully frank. "Of course, we had executives breathing down our necks when I was playing [Bond], but I never took them seriously," Moore said. "In fact, I don't think I took anything seriously. Except making sure I got paid on Friday." And just imagine if they had the lucrative corporate sponsorship they have now! 

"Skyfall" opens in the UK on October 26th and in America on November 9th.

Skyfall Coke Zero

This article is related to: Daniel Craig, Ralph Fiennes, Javier Bardem, Naomie Harris, Ben Whishaw, Skyfall


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


Check out Indiewire on LockerDome on LockerDome

E-Mail Updates