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The 'Pacific Rim' Viral Campaign Sounds The Alarm

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist November 28, 2012 at 8:59AM

With Guillermo Del Toro's monstrous "Pacific Rim" looking to crush the box office next summer, the viral marketing train is leaving the station.
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Pacific Rim Viral Site

With Guillermo Del Toro's monstrous "Pacific Rim" looking to crush the box office next summer, the viral marketing train is leaving the station.

A website for something called Pan Pacific Defense has launched, featuring a countdown clock leading to something in about two weeks, probably a trailer of some kind. Meanwhile, a video testing the Kaiju Emergency Alert System has also arrived to try and raise some goosebumps, while lastly an urgent letter from the not too distant future of 2015 calls for the recruitment of five pilots -- one name redacted -- to helm the Jaegers against an unnamed threat that is moving in.

Anyway, take a look below to see what you can glean from this stuff. There is likely much more to come in the months ahead. "Pacific Rim" gets wet on July 12, 2013.[Pacific Rim]

Pacific Rim Letter skip crop

This article is related to: Pacific Rim


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