The 'Pacific Rim' Viral Campaign Sounds The Alarm

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by Kevin Jagernauth
November 28, 2012 8:59 AM
1 Comment

With Guillermo Del Toro's monstrous "Pacific Rim" looking to crush the box office next summer, the viral marketing train is leaving the station.

A website for something called Pan Pacific Defense has launched, featuring a countdown clock leading to something in about two weeks, probably a trailer of some kind. Meanwhile, a video testing the Kaiju Emergency Alert System has also arrived to try and raise some goosebumps, while lastly an urgent letter from the not too distant future of 2015 calls for the recruitment of five pilots -- one name redacted -- to helm the Jaegers against an unnamed threat that is moving in.

Anyway, take a look below to see what you can glean from this stuff. There is likely much more to come in the months ahead. "Pacific Rim" gets wet on July 12, 2013.[Pacific Rim]

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MajorFilmFan | November 28, 2012 9:55 AMReply

My guess is the countdown is for the Teaser trailer, which will most likely debut in theaters before The Hobbit. I always enjoy these viral marketing campaigns, because, even if the movie isn't perfect, it's still fun to loose yourself in the world the movie's created. I look forward to the movie because I love Del Toro's films