- By Kevin Jagernauth
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- May 4, 2012 12:52 PM
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- 13 Comments
Test screenings are as old as Hollywood itself, but in this age of instant reactions, that process is even more fraught for filmmakers. Before a movie is even edited or shaped by a director, a test screening can -- for better or worse -- create buzz about a film, even if it's not yet in the form the director intends. And you really only have to look at CinemaCon, which featured brief amounts of finished footage from upcoming films, to see the hyperbole thrown around even if it's based a small portion of the film. Peter Jackson's "The Hobbit" became a worry because of it's use of 48 frames-per-second photography, while the Oscars were already being awarded to Ang Lee's "Life Of Pi." Now, one more highly anticipated movie is getting judged before well before it has been completed.
Recent Comments
What kind of fucked bullshit is this?.....oh wait....I said it....
"The are no WORST Pixar films . . . . there are some that are not as wonderful
I keep hearing great stuff about these series of books, but to be honest nothing about the film
the Martin Short episode( in season 2) as Uncle Jack is hilarious on all fronts. He kills it in
uh . . . Because it's Magicians and Con men fighting Hitler (cool enough already) written by
Whoa, I just pieced together the marriage of Aaron Johnson and Sam Taylor-Wood and I'm
Damn. He cut out like that last scene. Just... black. RIP
"Rango" is another film that replicated the anamorphic.
Hahahahahaha
It will be rated R. One of my teachers got to see an advanced screening. He said it was bloody