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Brand-Over? Universal Reportedly Paid Huge Multi-Million Dollar Penalty To Get Out Of Deal With Hasbro

  • By Oliver Lyttelton
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  • February 7, 2012 3:24 PM
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  • 1 Comment
One particular movie spot during the Super Bowl must have elicited a very specific reaction among the millions watching the big game: "Huh? They've made a movie of the board game 'Battleship?' And Rihanna's in it? How does that work?" We're yet to see exactly if and how it works, but what's clear at this point is that the film is no longer going to be the first in a whole string of Hasbro adaptations from Universal.

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