- By Kevin Jagernauth
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- May 4, 2012 12:52 PM
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- 13 Comments
Test screenings are as old as Hollywood itself, but in this age of instant reactions, that process is even more fraught for filmmakers. Before a movie is even edited or shaped by a director, a test screening can -- for better or worse -- create buzz about a film, even if it's not yet in the form the director intends. And you really only have to look at CinemaCon, which featured brief amounts of finished footage from upcoming films, to see the hyperbole thrown around even if it's based a small portion of the film. Peter Jackson's "The Hobbit" became a worry because of it's use of 48 frames-per-second photography, while the Oscars were already being awarded to Ang Lee's "Life Of Pi." Now, one more highly anticipated movie is getting judged before well before it has been completed.
Recent Comments
Even if money did change hands, I think it's distracting when movies want to be set in the
@JSNPAVA: I wasn't a huge fan of Thor as a whole, but I think Thor's general character arc
LOL.
I read it and it was dull. Had no idea so much was based off of Harry Potter/Buffy until
Does anyone else think this sounds remarkably close to jj's answer before he accepted the job?
you contradict yourself alot especially with michael shannon criticism you say he had a deep rooted
And let me get this clear: you STILL wrote that it was a "stunning show of bad taste" for
I apologise. I assumed that people at The Playlist had different opinions. It turns out many have
Congratulations! I didn't write that part.
The movie was lacking any sort of real estate scheme by Lex Luthor and is therefore terrible.