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Dominic West Says The Original Marketing Plan For 'John Carter' Was Way Better Than What Was Eventually Used

  • By Kevin Jagernauth
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  • November 28, 2012 1:25 PM
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  • 12 Comments
As 2012 draws to a close and the year in movies gets reduced to a bunch of lists, when folks look back on the flops, Disney's "John Carter" will be at the top of the pile next to "Battleship." The studio's long-in-the works sci-fi adventure completely missed with audiences, divided critics, and was at best viewed as a missed opportunity, or worst as an expensive folly. Disney took a $200 million hit on the project, it may have cost Rich Ross his job, and while a small contingent of fans are clamoring for a sequel, that's probably never going to happen. Instead, we can continue to nitpick what went wrong with the movie, and most everyone can agree the marketing did "John Carter" no favors.

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