- By Gabe Toro
- January 29, 2012 12:14 PM
- 3 Comments
Good ole’ dependable Liam Neeson. This is the third straight early-year period where the character actor turned badass leading man has scored a number one hit. While “The Grey” couldn’t pull in the same numbers as “Taken” or “Unknown,” it did top $20 million. Not a bad figure considering this was a much less commercial beast, with an R-rating, and it’s arguable that few leading men could have gotten a man-vs.-wilderness drama into an eight figure debut.
This is distributor Open Road’s second ever release. Their first, last year’s “Killer Elite,” seemed like a surefire commercial proposition, but it pulled in half of what “The Grey” is looking to make on this opening weekend. You could argue this was a bait and switch, as the ads centered around spoiling, and misinterpreting, the film’s ending -- Cinemascore was a not-entirely-kind B-. But everyone got the opening they wanted -- this puts Open Road on the map, it gets Joe Carnahan out of Director Jail following “The A-Team” and it continues Neeson’s winning streak. Also worth noting: throughout each week in 2012 so far, the number one slot at the box office has been filled by R-rated fare.