Click to Skip Ad
Closing in...

The Playlist

Interview: Mark Romanek Talks Jay Z's 'Picasso Baby' Short Film, Says "It's A Tsunami Of Joy"

  • By Drew Taylor
  • |
  • August 1, 2013 3:00 PM
  • |
  • 1 Comment
Tomorrow night, at 11 pm, Jay Z (the hyphen is gone!) will premiere his brand-new video for "Picasso Baby" on HBO, a highlight from his recently released Magna Carta Holy Grail album. It's an art installation-style 10-minute short film, in part based on Marina Abramovic's "The Artist in Present," an installation (and later, feature-length documentary) at New Year's Museum of Modern Art, in which the famous artist sat at a table for hours on end while everyday people would sit across from her and stare. For the Jay Z project, the rapper rented out a downtown Manhattan art gallery and invited people to perform the song too. So it was kind of like the Abramovic thing, except much more of a party. We got a chance to talk to Mark Romanek, the director of "One Hour Photo" and some of the most memorable music videos of the past two decades, who told us where the project came from, how he put it together, and why the music video format might be dead.

Email Updates

Recent Comments