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J.J. Abrams Defends His Secretive Approach To Marketing, Says He Wants To Preserve The 'Special Experience' Of Seeing A Film Fresh

  • By Joe Cunningham
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  • January 8, 2013 11:20 AM
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  • 6 Comments
In an age where it seems that you walk into some movies knowing the majority of the major plot beats that will unfold over the next two hours before the projector even starts up, some find it extremely refreshing that there are filmmakers like J.J Abrams who are secretive about almost every aspect of their projects. Others find it frustrating though, and you could even argue that the shroud of secrecy around Abrams’ “Super 8” left the final product feeling somewhat anticlimctic, when it may have been appreciated more had the secrecy around the film not morphed into a snowball of hype.

Watch: Pilot For Jon Favreau/J.J. Abrams World-Without-Electricity Series 'Revolution' Lands Online

  • By Charlie Schmidlin
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  • September 5, 2012 11:22 AM
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  • 1 Comment
Similar to Joss Whedon's recent ascension to geek god, writer/producer J.J. Abrams has successfully spun his name into a brand that, when paired with a new project or concept, immediately casts an expectation of mystery and excitement into the audiences' mind. Even with the shadow of “Lost” lurking over every TV project that Abrams has touched, he's still managed to string together a series of intriguing hits (“Person of Interest”) and misses (“Alcatraz”), and now in preparation for his latest foray back into the high-concept ring, “Revolution,” he's eager to let everyone get an early taste of what's on offer.

Watch: Extended Trailer For J.J. Abrams-Produced, Jon Favreau-Directed Show 'Revolution'

  • By Kevin Jagernauth
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  • May 13, 2012 4:45 PM
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  • 13 Comments
Well, pilot season is just around the corner and the networks are beginning to unveil their clips and trailers hoping to start getting some buzz brewing about their newest offerings. But the reality is that of the shows that make it to air, many won't last past a season, but if there is one person you can't count out it's J.J. Abrams. As a writer/producer he's been behind massively successful shows like of "Lost," "Alias," "Felicity" and "Fringe," and his latest show, "Person of Interest," was recently renewed on CBS (though "Alcatraz" was canceled). But his track record is strong and his latest venture, the high concept, sci-fi-ish drama "Revolution" has the ingredients of another hit.

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