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Ladies And Gentlemen... Rubik's Cube: The Movie

  • By Gabe Toro
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  • November 9, 2010 3:35 AM
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Nine out of ten major blockbusters (maybe more?) of the last few years were based on pre-established names and brands. While the usual suspects produced completely awful movies, you'd be forgiven for hoping that Hollywood would learn some lessons from the more entertaining and satisfying successes. But when studios see something like "Pirates of the Caribbean" succeed, they don't think, "Oh, the audience craves high adventure and witty humorous comic interplay." They think, "We don't even need backstories to get saps to buy tickets to a name they recognize." 'Pirates' was certainly somewhat enjoyable, but would it have made $300 million domestic had it been titled, "The Pirates of the High Seas"?

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