- By Gabe Toro
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- April 3, 2011 5:00 AM
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- 1 Comment
While Universal’s animated division remains behind Disney and Dreamworks, “Hop” became their second straight surprisingly big opening this weekend, collecting $39 million. Most called the heavily-promoted film in the high 20’s, low 30’s, but like “Despicable Me” before it, the film definitely connected with family audiences in its first frame. While “Despicable Me” eventually collected $544 million globally with a much bigger opening, “Hop” isn’t expected to bust the doors down. But due to the seasonal and family appeal, expect this thing to have legs, and while they initially weren’t counting on $100 domestic, that should be easily surmountable from here, with $150 million being a solid preliminary target. Fanciful returns for the studio, who have kept the budgets for the partly-animated “Hop” and the fully animated “Despicable Me” well under the industry-standard $100 million.
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