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Weekend Box Office: 'Think Like A Man' Back On Top, But No One Wants A 'Five-Year Engagement'

  • By Gabe Toro
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  • April 29, 2012 11:47 AM
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  • 10 Comments
Let this be a wakeup call. For the second straight weekend, “Think Like A Man,” cast with actors actresses usually stuck playing “ethnic sidekicks” to more marketable white stars, didn’t just lead the box office, it dominated. With the film in slightly over 2000 theaters, less than any other movie finishing in the top eight, “Man” played to solid box office, with a second-weekend per-screen average of nearly $9k almost tripling similar statistics from the week’s other releases. There were four major studio releases this weekend, and none came close to this.

Weekend Box Office: Theatergoers 'Think Like A Man' To Kick 'The Hunger Games' Out Of The Top Spot

  • By Gabe Toro
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  • April 22, 2012 12:30 PM
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  • 5 Comments
It shouldn’t have been a surprise, but “The Hunger Games” not only fell from the top spot after four weeks… it was pulverized. The Steve Harvey-powered “Think Like a Man” took advantage of a big ad campaign to debut to unprecedented numbers, scoring massive 'A' level approval from audiences reporting to Cinemascore while almost tripling its reported $12 million budget. This is the third big hit for Sony’s Screen Gems division this year, following “Underworld: Awakening” and “The Vow.” Not really the best studio to encourage, guys.

Weekend Box Office: 'The Hunger Games' Dominates New Releases For Fourth Straight Weekend On Top

  • By Gabe Toro
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  • April 15, 2012 12:09 PM
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  • 4 Comments
The rest of the month may be comprised of releases desperate to avoid "The Avengers" and the onslaught of summer blockbusters. But few studios thought that their movies would become the meat in an "Avengers"-"The Hunger Games" blockbuster sandwich, as the Lionsgate beast held remarkably steady in week four, suggesting that $400 million domestic may be in play after the film already crossed $500 million worldwide.

Weekend Box Office: 'The Hunger Games' Hurtles Towards $300 Million, Leaving 'Titanic' & 'American Reunion' In The Dust

  • By Gabe Toro
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  • April 8, 2012 12:23 PM
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  • 3 Comments
Consider this a matchup of brands moreso than movies. "The Hunger Games" ruled the roost for the third straight weekend, the new millennial hit beating back two 90's sensations with ease, almost suggesting a passing of the torch. Young people will always like sweeping romance and bawdy sex, but for this weekend, it was all about that popular pastime of child-on-child murder.

Weekend Box Office: 'Hunger Games' Scores Third Highest Opening In Box Office History With Massive $155 Million Haul

  • By Gabe Toro
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  • March 25, 2012 12:30 PM
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  • 9 Comments
Who’s hungry? “The Hunger Games” proceeded to predictably beat the stuffing out of the box office, scoring $155 million, the third-highest opening weekend in history, and highest for a non-sequel. The fan base came out in full force, no doubt, but so did the normals, as the books don’t (yet) have nearly the support of “Harry Potter” or “Twilight.” But make no mistake, this property had a similar groundswell of opinion, including an ad blitz and news and web coverage suggesting this was the “good” version of those pre-existing properties. Within three days, Lionsgate has their highest grossing domestic release of all time, and Hollywood’s strongest new franchise. Because everyone secretly loves child murder.

Weekend Box Office: '21 Jump Street' Takes The Box Office To School

  • By Gabe Toro
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  • March 18, 2012 11:56 AM
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  • 6 Comments
It really doesn’t matter how popular a show was back in the day - as long as it’s a vaguely recognizable title with a good cast, you’re guaranteed a certain level of results. “SWAT” lasted only one year, memorable mostly for its theme song, and yet the movie version grabbed $37 million back in the summer of 2003. Nine years later, a similar opening has greeted “21 Jump Street,” the television show of which ran for four forgettable years in the late '80s and is more famous for spawning megastar Johnny Depp than for having any great story lines or standout moments.

Weekend Box Office: 'The Lorax' Tops Again, While 'John Carter' Fulfills Its Prophecy & Underperforms, Underwhelms Domestically

  • By Gabe Toro
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  • March 11, 2012 1:01 PM
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  • 8 Comments
There's no real joy in reporting on a massive bomb. Mostly because, why hate? Usually the participants involved will cry into piles of hundred dollar bills why you return to your menial workday job, gloating seems like a waste of energy. It's especially disconcerting when it comes from someone like Andrew Stanton, who previously directed "Wall-E" and was making his transition to live-action with the uber-expensive "John Carter." Analysts have been predicting doom for a long time now, in a way fueling the negative buzz with their irresponsible reporting, leading to a soft opening only slightly surpasses similar boys-n-sand actioner "Prince Of Persia," and that's mostly due to 3D prices.

Weekend Box Office: 'The Lorax' Rules The Roost, While 'The Artist' Fails To Capitalize On Oscar Night

  • By Gabe Toro
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  • March 4, 2012 1:48 PM
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  • 5 Comments
Will Smith, Steven Spielberg, Nicolas Sparks, Tyler Perry – to these foolproof brands, add one more: the late Dr. Seuss. “The Grinch,” “The Cat in The Hat“ and “Horton Hears a Who” have all grossed over $100 million, and now, opening with stronger numbers than the three of them is “The Lorax.” The environmentally-minded ‘toon, which ironically has helped market SUVs, is the third effort from Illumination Entertainment, and it looks very likely to outgross the openings of both “Despicable Me” and “Hop.” Industry expectations pegged this as a huge opener, as it was a notably deflated market with no animated blockbusters since last winter’s mostly well-received “Puss-In-Boots.” In other words, duh.

Weekend Box Office: 'The Vow' And 'Safe House' Tussling Again For First Place; 'Ghost Rider' Does Less Than Half Of Predecessor

  • By Gabe Toro
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  • February 19, 2012 12:37 PM
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  • 2 Comments
Love is in the air, but "Safe House" ain't hearin' it. In weekend two, the film surpassed last week's champ, "The Vow," if only barely. While the film hasn’t done quite the same weekday business as the Tatum-McAdams romancer so far, it’s outperformed its modest programmer aspirations and should easily leapfrog $100 million. Amusingly enough, this would give Denzel Washington and Ryan Reynolds both four $100 million domestic earners on their resume. Sometimes the line separating a star and a journeyman can be very thin, though to Denzel’s credit, he’s never really been the type to command massive $200 million budgets. Though, yeah, he probably would have been a good “Green Lantern.” Now that that’s been brought up in conversation, let us ignore it forever. Apologies.

Weekend Box Office: 'The Grey' Sees Green, While Audiences Stay Away From The 'Ledge'

  • By Gabe Toro
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  • January 29, 2012 12:14 PM
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  • 3 Comments
Good ole’ dependable Liam Neeson. This is the third straight early-year period where the character actor turned badass leading man has scored a number one hit. While “The Grey” couldn’t pull in the same numbers as “Taken” or “Unknown,” it did top $20 million. Not a bad figure considering this was a much less commercial beast, with an R-rating, and it’s arguable that few leading men could have gotten a man-vs.-wilderness drama into an eight figure debut. This is distributor Open Road’s second ever release. Their first, last year’s “Killer Elite,” seemed like a surefire commercial proposition, but it pulled in half of what “The Grey” is looking to make on this opening weekend. You could argue this was a bait and switch, as the ads centered around spoiling, and misinterpreting, the film’s ending -- Cinemascore was a not-entirely-kind B-. But everyone got the opening they wanted -- this puts Open Road on the map, it gets Joe Carnahan out of Director Jail following “The A-Team” and it continues Neeson’s winning streak. Also worth noting: throughout each week in 2012 so far, the number one slot at the box office has been filled by R-rated fare.

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