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The Playlist

Weekend Box Office: 'Twilight' Beats Back 'Muppets' For Third Straight Week At #1

  • By Gabe Toro
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  • December 4, 2011 12:10 PM
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  • 7 Comments

Weekend Box Office: 'Breaking Dawn' Does $140 Million, Still Sucks Uncontrollably

  • By Gabe Toro
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  • November 20, 2011 12:41 PM
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  • 29 Comments
Summit was either being coy or having a bit more faith in humanity than everyone else by projecting "The Twilight Saga: Breaking Dawn Part One" to open lower than "New Moon." No such luck, humankind -- the lethal siren song that is Stephenie Meyer's ignorance scored again, with "Breaking Dawn" grabbing $72 million on Friday, beginning an opening weekend that, after final estimates, could even surpass the series' best.

Weekend Box Office: 'Immortals' Scores Biggest Relativity Opening; 'Jack And Jill' Tumbles Into #2

  • By Gabe Toro
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  • November 13, 2011 11:58 AM
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  • 4 Comments

Box Office: Slow Weekend As '80s Remakes 'Footloose' & 'The Thing' Open Soft; 'Real Steel' Stays #1

  • By Gabe Toro
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  • October 16, 2011 3:40 AM
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  • 7 Comments
You put out one remake of an '80s movie during a slow weekend, and it’s not a big deal. You put out remakes of two niche early '80s hits on the same weekend, and audiences get the message. This weekend was the clearest example yet of studios offering reheated product, one of which was remains in public memory as a punch line, the other as a cult classic that was ignored by critics and audiences upon its initial release. At least they weren’t expensive.

Weekend Box Office: 'Real Steel' Takes Number One, Looks More Like Imitation Scrap

  • By Gabe Toro
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  • October 9, 2011 5:48 AM
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  • 3 Comments
There are only a handful of stars in Hollywood, and Dreamworks gambled on Hugh Jackman being one of them for “Real Steel.” While the picture is hitting number one with a $27 million tally, it’s clear they may have erred. Dreamworks and Disney were very aggressive in marketing this robot boxing movie, but they made three huge mistakes.

Weekend Box Office: 'Dolphin Tale' Flips Over Another Batch Of Weak New Releases To Score #1

  • By Gabe Toro
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  • October 2, 2011 4:38 AM
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  • 0 Comments
Break it down however you want, but its simple economics. The last month has been absolutely saturated with product, so few of it appealing to mainstream America. These movies aren’t bad. And, in most cases, the marketing isn’t all that faulty. It’s pure numbers. The market can’t withstand this over-saturation. In September, eighteen films entered wide release of 1500 or more theaters, and only six crossed $30 million domestic, two of them benefiting from inflated 3D prices. That’s a poor record of success, even as we keep the bar exactly that low.

Weekend Box Office: 'Lion King' Beats Back 'Moneyball,' Boy Brawler 'Abduction' To Keep #1 Slot

  • By Gabe Toro
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  • September 25, 2011 4:35 AM
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  • 8 Comments
"Hakuna Matata!" proclaims Disney, discovering what amounts to an entirely new revenue stream. “The Lion King 3D” has taken the crown decisively for the second straight weekend with $22 million, amidst some otherwise heavy fall competition that was a lot buzzier and, without a doubt, more expensive. The original plan was to play the film for two weeks, but after ten days, it’s been far and away the biggest movie attraction, and the film will be extending its stay at the multiplexes which could add nearly $40 million to the coffers.

Weekend Box Office: Families Complete The Circle Of Life, Pack Theaters For Movie They Own On DVD

  • By Gabe Toro
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  • September 18, 2011 3:49 AM
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  • 17 Comments
Right now, some jerk at Disney is finding a way to use the term “circle of life” to define how they can release “The Lion King” anytime, and it will always make money. A 3D re-issue of the film became the number one weekend attraction by a very wide margin with $29 million, a huge middle finger to those who claim audiences are looking for something “fresh” or “new.”

Weekend Box Office: 'Contagion' Infects Box Office In Year's Weakest Overall Frame

  • By Gabe Toro
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  • September 11, 2011 4:30 AM
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  • 9 Comments
It looks like “Contagion” lived up to its name, landing at number one with $23 million and sapping the rest of the lineup of its health, creating one of the genuinely weakest weekends of the year. The Steven Soderbergh thriller, loaded with familiar faces, benefited from a savvy ad campaign and a few IMAX engagements to deliver what should count as a big opening by September standards.

Weekend Box Office: Three Straight Weeks At #1 For 'The Help'

  • By Gabe Toro
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  • September 4, 2011 3:53 AM
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  • 3 Comments
There are all sorts of qualifiers to this summer becoming the most financially robust in box office history. Chief amongst them are both the inferior product, but also the illusion of 3D prices, which do an excellent job of covering up the consistently-dropping attendance numbers. In other words, money is money, inflated or otherwise, and not enough people balked at the enhanced prices, even though a number of 3D films loudly flopped this summer.

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