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Weekend Box Office: 'Ted' & 'Magic Mike' Smash Expectations, Dominate Box Office

  • By Gabe Toro
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  • July 1, 2012 12:11 PM
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  • 3 Comments
Rareified air. This weekend's box office took cinematic money-making to a new high, with four movies registering eight-figure Fridays for the first time in history, leading to a bonanza that almost every studio enjoyed. Leading the way and outdoing all expectations was "Ted," the teddy bear-Marky Mark bromantic comedy that brought in a spectacular $54.1 million. It marks the third highest R-rated opening of all time behind "The Hangover Part II" and "Sex And The City."

Weekend Box Office: 'Brave' Is Pixar's Thirteenth Straight Number One Debut

  • By Gabe Toro
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  • June 24, 2012 12:42 PM
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  • 0 Comments
Thirteen films. Thirteen straight hits. All number one movies. It wasn't a surprise to see "Brave" climb that mountain, the fifth-highest opening in Pixar history, even if the numbers are coming in very close to last year's relatively underwhelming "Cars 2." That film wasn't a disappointment as much as it was a "disappointment" -- it outgrossed its predecessor by nearly $100 million and moved serious toys. "Brave" may be looking at similar global business, but without the toy support that made "Cars" a juggernaut, if it performs similar to "Cars 2" domestically ($191 million) people will again start discussing the chinks in Pixar's armor. That being said, "Cars 2" was considered a creative low water-mark, and it dropped 60% in its second weekend, neither of which can be said for "Brave," which should have more traditional animation legs. Expect at least $200 million domestic, probably more, and another victory for Hollywood's premiere hit factory.

Weekend Box Office: '80s-Themed Pics 'Rock Of Ages' & 'That's My Boy' Stumble As 'Madagascar 3' Retains The Top Spot

  • By Gabe Toro
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  • June 17, 2012 12:13 PM
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  • 6 Comments
Kids sure do love these CGI ‘toons. “Madagascar 3D: Europe’s Most Wanted” took over the box office for a second straight week, handily defeating holdovers and two new big releases despite falling off a bit heavier than your usual kids’ flick (41.1%). Having grossed $120 million domestically so far, the film is certainly playing up to expectations, currently performing in the vicinity of the previous installment. And it had better -- next week, the Pixar beast looms, with “Brave” taking both the family audience and a number of those 3D screens.

Weekend Box Office: 'Madagascar 3D' Bests 'Prometheus,' Solid Results For Both

  • By Gabe Toro
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  • June 10, 2012 11:31 AM
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  • 6 Comments
There’s always an audience out there. You just have to serve it. And so it goes with the past three days, the second straight strong weekend of this summer that suggests business is rebounding from a tepid 2011. “Madagascar 3D: Europe’s Most Wanted” took the crown in a fashion similar to the first two films in this series, because it is a CG-animated kids film with talking animals, and you have to purposely run a terrible ad campaign to not make money in that racket. It's been awhile since kids and parents have seen a CG-toon with a heavy marketing presence -- you probably could have released “Rio 5” in this atmosphere and it would have killed.

Weekend Box Office: 'Snow White And The Huntsman' Bucks Poor Tracking Worries, The 'Avengers' Breaks Two More All-Time Records

  • By Gabe Toro
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  • June 3, 2012 12:07 PM
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  • 28 Comments
Maybe that sequel will happen after all. Very clever, Universal. First, you announce that "Snow White and the Huntsman" is tracking a bit weak, possibly in the low 30s. Then, there's a "leak" that you've backtracked on a sequel since getting David Koepp to pen a follow-up. And now, with reports that 'Huntsman' may have actually connected with the young males they were trying to entice, registering a $55 million opening, there's great rejoicing for the film, particularly in the wake of the absolutely pathetic "Battleship" returns.

Weekend Box Office: 'Men In Black 3' Unseats 'The Avengers' From The Top Spot

  • By Gabe Toro
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  • May 27, 2012 12:36 PM
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  • 5 Comments
Sony said, “Lemme see ya Nod Ya Head! Cuz the black suits coming!” And if you look at this weekend’s opening numbers for “Men In Black 3,” they’re really only impressive if you were to go “Back In Time.” As is, $55 million worth of audiences domestically said, “Here come the ‘Men In Black’ ” this weekend, besting the $52 million bow for “Men In Black II” a decade ago. Granted, Sony might have been hoping for more with the inflated price of a 3D movie ticket, but with the pic opening #1 in 104 countries and taking in $202 million worldwide, they can't be too upset, especially considering the troubled production of the movie once pointed toward a potential disaster.

Weekend Box Office: 'Battleship' & 'The Dictator' Flop Hard As 'The Avengers' Continues To Dominate

  • By Gabe Toro
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  • May 20, 2012 1:12 PM
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  • 8 Comments
Disney sure picked the right time to get in on that Marvel action. After the first Marvel films proved to be decent-sized hits, the studio came in like a shark, swiping the studio up for a few billion, expecting similar results. Yet, not only has “The Avengers” handily outdrawn every other superhero film thus far, but it's number one at the domestic box-office for a third weekend running, with a $55 million haul, and is actually now Disney’s highest grossing film of all time. Take that, “Flubber”!

Weekend Box Office: 'The Avengers' Crosses The $1 Billion Mark In 19 Days; Registers First-Ever $100 Million Second Weekend

  • By Gabe Toro
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  • May 13, 2012 11:57 AM
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  • 12 Comments
When a movie scores the biggest opening weekend of all time (by nearly $40 million, in this case), the expectation is that it should continue to smash records. So, at a glance, “The Avengers” scoring the largest second weekend in film history isn’t exactly newsworthy. Though most prognosticators pegged the film, following a stupefying opening act of $207 million, to level off in the vicinity of 70% or so. As it turns out, a lot of your friends missed out on the movie the first time around, and after losing a little more than half of it’s first weekend tally, it’s the first film ever with two nine-figure weekend grosses. That shit cray.

Weekend Box Office: 'The Avengers' Assemble The Biggest Opening Weekend In History With $207 Million

  • By Gabe Toro
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  • May 6, 2012 11:50 AM
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  • 17 Comments
Box office: you just got Avenged. Combining the feature attractions of four separate blockbusters, "The Avengers" was looking to at least surpass the first weekend gross of "Iron Man 2," which pulled in a non-3D three-day total of $128 million during this weekend two years ago. However, few expected the team-up film to approach the final domestic tallies of both "Thor" and "Captain America: The First Avenger," roughing up previous weekend record-holder "Harry Potter And The Deathly Hallows Part Two." That 3D-enhanced final installment of the "Potter" series still holds the record for the biggest opening day at $91 million, but "The Avengers"' $80 million Friday wasn't as frontloaded, and the film will finish Sunday at the top of the blockbuster opening weekend summit. Hooray money!

Weekend Box Office: 'Think Like A Man' Back On Top, But No One Wants A 'Five-Year Engagement'

  • By Gabe Toro
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  • April 29, 2012 11:47 AM
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  • 10 Comments
Let this be a wakeup call. For the second straight weekend, “Think Like A Man,” cast with actors actresses usually stuck playing “ethnic sidekicks” to more marketable white stars, didn’t just lead the box office, it dominated. With the film in slightly over 2000 theaters, less than any other movie finishing in the top eight, “Man” played to solid box office, with a second-weekend per-screen average of nearly $9k almost tripling similar statistics from the week’s other releases. There were four major studio releases this weekend, and none came close to this.

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