- By Kevin Jagernauth
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- July 22, 2011 11:51 AM
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- 2 Comments
While Universal killed two high-profile, risky, ambitious efforts recently, putting the kibosh on Guillermo del Toro's "At the Mountains of Madness" and Ron Howard's "The Dark Tower," the studio isn't afraid to spend money. It's just that those holding the purse strings are choosing wisely and if you've been paying attention to the box office this summer, there is one genre that is not only making mad bank, but is also, generally speaking, pretty cost-effective: the R-rated comedy. "The Hangover Part II," "Horrible Bosses" and most importantly, from Universal's perspective, "Bridesmaids," have been smash successes. So it's no surprise then that they're still willing to throw even more money behind the R-rated laffer.
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Armie Hammer - Respect +
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