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Take A Drink From The New Poster For Paul Thomas Anderson's 'The Master'

by Kevin Jagernauth
July 18, 2012 9:52 PM
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The Master Poster Header

And so the slow build campaign for Paul Thomas Anderson's highly anticipated "The Master" continues. After some footage screened for press in Cannes, and two teaser trailers, a poster has now arrived. And it adds a bit of mystery to the film. 

Showing a half submerged wine bottle, it touches upon a couple aspects about the film that aren't immediately apparent. The first is that -- at least in the draft we read that leaked in 2010 -- Joaquin Phoenix's Freddie Sutton is described as an alcoholic, and that's likely still the case. Secondly, in the most recent trailer, there is a brief scene of Amy Adams' character telling Freddie that he inspires Philip Seymour Hoffman's Lancaster Dodd. That scene is taking place on a large boat -- where, again, in that previous draft, a good portion of the story takes place -- and is important to those looking at Scientology parallels, as L. Ron Hubbard himself allegedly lived on Panamanian ship for nearly four years. So water and alcohol together...coincidence? We think not.

With an October 12th release date looming, hopefully another trailer of some kind -- or perhaps some official stills -- are on the way. Until then, check out the full one sheet below. [Moviefone]

The Master Poster
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  • Edward Davis | July 19, 2012 9:03 AMReply

    "THIS MOVIE IS NOT CALLED THE MASTER!" -- Anonymous commenter, commenting on the Playlist for 2 years who now feels like a jackass because we pretty much christened this film.

  • your brother from your father | July 19, 2012 8:41 AMReply

    i like your puns sir, i like them a lot.

    the people who think this movie is goofy only see the glass half full.

    you see what i did there? that's funny.

    i'll drink to that.

  • BobMann | July 19, 2012 8:13 AMReply

    I love this!

  • jingmei | July 19, 2012 12:31 AMReply

    Creative concept.

  • TXW | July 19, 2012 12:29 AMReply

    I've read the script too, and -- though what you've written regarding the plot is true -- it still seems like a rather goofy poster

  • hank | July 19, 2012 4:14 AM

    everything about this movie is starting to feel goofy. like, how the internet named it 'the master'.

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