Now that "Olympus Has Fallen" is in theaters, Sony are getting going on their campaign for their own Pennsylvania Avenue-set actioner, "White House Down." The earlier, Gerard Butler-starring film was seen as very much the underdog, but exceeded expectations this past weekend and made a very solid $30 million. Is this good news or bad news for its rival, directed by Roland Emmerich and starring Channing Tatum, Jamie Foxx, Jason Clarke, Richard Jenkins, Maggie Gyllenhaal and Jason Clarke? We'll find out when it opens on June 28th, but this teaser poster, via Moviefone, isn't particularly inspiring.
Also gearing up its marketing campaign is "You're Next," the long-delayed horror from director Adam Wingard ("V/H/S"). The film, about a group of home invaders who find more than they reckoned in one victim, premiered at TIFF in 2011 to rave reviews, and was snapped up by Lionsgate, who've taken their sweet time working out what they want to do with it.
But they've finally set a date, and after bringing the film to SXSW earlier in the month (where we had a good time with it - read our review here), they've emailed over a trio of creepy posters for the film. Focusing on the animal-masked interlopers, they're fairly unnerving, if a touch familiar. The film opens August 23rd, so again, expect to see a trailer paired with an upcoming horror release ("Evil Dead," maybe?)
And finally, as we were going to press, as it were, Coming Soon have nabbed a new teaser poster for "Pacific Rim," Guillermo Del Toro's monster mash. Again, it emphasizes the massive sense of scale on the project, which stars Charlie Hunnam, Rinko Kikuichi, Idris Elba and Charlie Day, and looks like it might be the first of a series focusing on the Jaegers, the giant robots that the film centers around. The film opens on July 12th.