By Oliver Lyttelton | www.oliverlyttelton.com December 5, 2012 at 10:22AM
There's been a plague in the movie marketing world of late. Virtually every major release -- and seemingly most minor ones as well -- is going far beyond single one-sheet artwork to sell its wares. Along with teasers, arty Mondo-type versions, IMAX editions and everything else in between, posters are released showcasing seemingly every last cast member in the movie.
"The Hobbit: An Unexpected Journey" has 17 character posters doing the rounds. "The Twilight Saga: Breaking Dawn - Part 2" had over 20. In some cases -- "The Avengers" for example -- we can see the value, up to a point (the Clark Gregg one-sheet was probably going too far). But all too often, the posters feature B-list names playing minor characters, and it's a struggle to imagine who in the world would want them hung on their walls. With 2012 coming to an end, we thought we'd explore on the following pages some of the most pointless character posters that emerged over the past year.
1. Rhys Ifans in "The Amazing Spider-Man"
Sony's reboot of their biggest franchise did well, though failed to match the totals of Sam Raimi's films worldwide. And we'd lay the blame for any box-office shortfalls directly on this horrifying Japanese one-sheet, featuring an incredibly sweaty photo of the wacky best friend from "Notting Hill."