December 5, 2012 at 10:22AM
There's been a plague in the movie marketing world of late. Virtually every major release -- and seemingly most minor ones as well -- is going far beyond single one-sheet artwork to sell its wares. Along with teasers, arty Mondo-type versions, IMAX editions and everything else in between, posters are released showcasing seemingly every last cast member in the movie.
2. John Goodman in "Argo"
Marketing "Argo," a '70s period piece mostly set in rooms full of filing cabinets, was always going to be a tricky job. Making it out to be a wacky comedy about a weird Halloween dinner party probably wasn't the answer. Thankfully, the film was a success regardless.