December 5, 2012 at 10:22AM
There's been a plague in the movie marketing world of late. Virtually every major release -- and seemingly most minor ones as well -- is going far beyond single one-sheet artwork to sell its wares. Along with teasers, arty Mondo-type versions, IMAX editions and everything else in between, posters are released showcasing seemingly every last cast member in the movie.
9. Nathan Lane in "Mirror Mirror"
How do you compete with a mega-budget rival film about the same story, featuring moody, action-packed images of A-listers Kristen Stewart, Chris Hemsworth and Charlize Theron? With an overlit picture of Broadway star Nathan Lane dressed as a Regency prince, with inexplicable emphasis placed on his glasses.