So, you might remember back in January, director Michael Dowse let it slip to a Toronto audience that his forthcoming romantic comedy "The F Word" was being retitled to "If You're Lucky." CBS Films were quick to swoop and claim that no such switch was occurring, and that the original title would be sticking. Well, it would appear that Dowse was right.
The studio has revealed today, per Deadline, that the Daniel Radcliffe and Zoe Kazan film will be released in the U.S. under the title "What If" (no word yet if Canadian distributors Entertainment One are sticking to the original name). Frankly, we don't know how you can switch from a fun and cheekily provocative title to one that barely registers a pulse, but we're not the people who have to market this thing. But the good news is that the movie has some good buzz behind it, telling the story a young man stuck in the dreaded friend zone with a girl he likes a whole lot more than that.
So, when can you see it? It will open in NY and LA on August 1st, with the limited release expanding in the weeks following. So until then, here's a 25-minute talk with Zoe Kazan about
"The F Word" "What If" on CBC's "Q with Jian Ghomeshi."