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'The Master' Secret Screening Poster Becomes Official One Sheet In France

The Playlist By Kevin Jagernauth | The Playlist September 18, 2012 at 8:57AM

God forbid, but if Paul Thomas Anderson ever steps away from the moviemaking business, the advertising game is something we think he'd excel in. In case you forgot, the filmmaker was the brains behind the campaign for "The Master," cutting the trailers himself (cleverly utilizing footage not in the finished movie) and going somewhat rogue with the surprise screenings, often keeping The Weinstein Company out of the loop until literally hours before they were set to happen.
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The Master French Poster Header

God forbid, but if Paul Thomas Anderson ever steps away from the moviemaking business, the advertising game is something we think he'd excel in. In case you forgot, the filmmaker was the brains behind the campaign for "The Master," cutting the trailers himself (cleverly utilizing footage not in the finished movie) and going somewhat rogue with the surprise screenings, often keeping The Weinstein Company out of the loop until literally hours before they were set to happen.

For those lucky enough to catch the surprise screening of the film in San Francisco a few weeks back, they were able to purchase a pretty nifty and exclusive one sheet for the movie that was shaped like a UK quad (view it here). And while the official stateside one sheet was the rather dull blue thing we got, over in France that much more exciting Rorschach-style art is getting an official bow. Metropolitan Filmexport (via CinemaTeaser) have dropped the poster on their site and it's pretty great. It's nearly the same as the San Fran sheet, albeit with a few more logos and the Venice award recognition as well. But yeah, we'd want to hang that on our wall.

In case you somehow didn't already know, "The Master" is in theaters now and expands to more cities during the next few weeks. It opens in France on January 9, 2013.

The Master French Poster

This article is related to: The Master


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