'The Master' Secret Screening Poster Becomes Official One Sheet In France

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by Kevin Jagernauth
September 18, 2012 8:57 AM
8 Comments

God forbid, but if Paul Thomas Anderson ever steps away from the moviemaking business, the advertising game is something we think he'd excel in. In case you forgot, the filmmaker was the brains behind the campaign for "The Master," cutting the trailers himself (cleverly utilizing footage not in the finished movie) and going somewhat rogue with the surprise screenings, often keeping The Weinstein Company out of the loop until literally hours before they were set to happen.

For those lucky enough to catch the surprise screening of the film in San Francisco a few weeks back, they were able to purchase a pretty nifty and exclusive one sheet for the movie that was shaped like a UK quad (view it here). And while the official stateside one sheet was the rather dull blue thing we got, over in France that much more exciting Rorschach-style art is getting an official bow. Metropolitan Filmexport (via CinemaTeaser) have dropped the poster on their site and it's pretty great. It's nearly the same as the San Fran sheet, albeit with a few more logos and the Venice award recognition as well. But yeah, we'd want to hang that on our wall.

In case you somehow didn't already know, "The Master" is in theaters now and expands to more cities during the next few weeks. It opens in France on January 9, 2013.

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8 Comments

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jingmei | September 19, 2012 3:48 AMReply

I was wondering why French version is fucking awesomely different. So this happens to French.
Me | September 19, 2012 12:11 AMReply

Blue one is still the best.
Tiz | September 18, 2012 10:26 AMReply

It looks like a pussy.
Bob The Dude | September 18, 2012 9:48 AMReply

I'm french. I love this poster. But january 2013 is written in it, and that's not cool.
Liz | September 18, 2012 9:27 AMReply

Well if it really does "happen all the time" then it's not really clever anyway, right? (but it's PT Anderson so everything he does will automatically be labeled Clever! Interesting! Genius!)
Brad the Bartender | September 18, 2012 9:18 AMReply

Happens all the time, Liz. You must get pissed a lot.
Liz | September 18, 2012 9:09 AMReply

How is it clever to use footage in trailers that isn't in the movie? That would piss me off.
cunterbrick | September 18, 2012 9:16 AM

Gives you a taste of the visual style and tone of the film without spoiling any scenes contained within it? Wouldn't work for every film, but I think it's quite a refreshing approach.