Click to Skip Ad
Closing in...
Watch: Joaquin Phoenix Gets His Stoner Detective Groove On In Trailer For Paul Thomas Anderson’s ‘Inherent Vice’ Watch: Joaquin Phoenix Gets His Stoner Detective Groove On In Trailer For Paul Thomas Anderson’s ‘Inherent Vice’ David Fincher Will Direct The Entire First Season Of HBO's 'Utopia' In 2015 David Fincher Will Direct The Entire First Season Of HBO's 'Utopia' In 2015 Brad Pitt Says 'Fury' Co-Star Shia LaBeouf Is "One Of The Best Actors I've Ever Seen" Brad Pitt Says 'Fury' Co-Star Shia LaBeouf Is "One Of The Best Actors I've Ever Seen" First Look: Kristen Stewart & Nicholas Hoult In Drake Doremus’ Sci-Fi Film ‘Equals’ First Look: Kristen Stewart & Nicholas Hoult In Drake Doremus’ Sci-Fi Film ‘Equals’ John Cusack Says Hollywood Is A "Whorehouse" That "Eats Young Actors Up And Spits Them Out" John Cusack Says Hollywood Is A "Whorehouse" That "Eats Young Actors Up And Spits Them Out" New Image From 'Inherent Vice,' Paul Thomas Anderson Completely Changed The Ending From Thomas Pynchon's Book New Image From 'Inherent Vice,' Paul Thomas Anderson Completely Changed The Ending From Thomas Pynchon's Book Why 'You're The Worst' Turned Out To Be The Best TV Show Of The Summer Why 'You're The Worst' Turned Out To Be The Best TV Show Of The Summer Watch: Ellen Page And Kate Mara Are 'Tiny Detectives' In Hilarious 'True Detective' Parody Watch: Ellen Page And Kate Mara Are 'Tiny Detectives' In Hilarious 'True Detective' Parody New Look: Reese Witherspoon And Joaquin Phoenix In Paul Thomas Anderson's 'Inherent Vice' New Look: Reese Witherspoon And Joaquin Phoenix In Paul Thomas Anderson's 'Inherent Vice' Review: David Fincher's 'Gone Girl' Starring Ben Affleck, Rosamund Pike, Tyler Perry, Neil Patrick Harris, Kim Dickens & More Review: David Fincher's 'Gone Girl' Starring Ben Affleck, Rosamund Pike, Tyler Perry, Neil Patrick Harris, Kim Dickens & More 10 Female Directors Who Deserve More Attention From Hollywood 10 Female Directors Who Deserve More Attention From Hollywood Miles Teller Says Role In 'Divergent' Made Him Feel "Dead Inside," And He Took Movie "For Business Reasons" Miles Teller Says Role In 'Divergent' Made Him Feel "Dead Inside," And He Took Movie "For Business Reasons" While You're Waiting For 'Interstellar,' Here's Over 100 Behind-The-Scenes Photos From 'The Dark Knight' Trilogy While You're Waiting For 'Interstellar,' Here's Over 100 Behind-The-Scenes Photos From 'The Dark Knight' Trilogy First Look At 'The Dying Of The Light,' Paul Schrader Quits Film Over What Nicolas Winding Refn Calls "Artistic Disrespect" First Look At 'The Dying Of The Light,' Paul Schrader Quits Film Over What Nicolas Winding Refn Calls "Artistic Disrespect" New Images From 'Interstellar' Arrive, Christopher Nolan Says The Film Is A "Mirror" Of 'Inception' New Images From 'Interstellar' Arrive, Christopher Nolan Says The Film Is A "Mirror" Of 'Inception' Watch: Have A Threesome With Very NSFW Clip From 'Maps To The Stars' With Julianne Moore & John Cusack Watch: Have A Threesome With Very NSFW Clip From 'Maps To The Stars' With Julianne Moore & John Cusack The Best Documentaries Of 2014 So Far The Best Documentaries Of 2014 So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season The Best Films Of 2014 So Far... The Best Films Of 2014 So Far... The 10 Best & Worst Movie Sex Scenes The 10 Best & Worst Movie Sex Scenes

'The Secret Life Of Walter Mitty' Declared Worst Offender For Product Placement In Movies In 2013

The Playlist By Ken Guidry | The Playlist March 7, 2014 at 10:43AM

It probably wouldn’t be a stretch to assume that Ben Stiller had some pretty big expectations when he took on “The Secret Life of Walter Mitty.” The film boast the biggest budget of any of his directorial effort by far and, before it came out, there were a substantial number of people who thought it might even be a player during the awards season. Well, as a matter of fact, “The Secret Life of Walter Mitty” has earned an award, but it might not be one that Ben Stiller is proud of.
3
The Secret Life Of Walter Mitty

It probably wouldn’t be a stretch to assume that Ben Stiller had some pretty big expectations when he took on “The Secret Life of Walter Mitty.” The film boast the biggest budget of any of his directorial efforts and was poised to be a player during the awards season. Well, as a matter of fact, “The Secret Life of Walter Mitty” has earned an award, but it might not be one that Ben Stiller is proud of.


Brandchannel has recently given out their annual product placement awards, which gives awards to various films from 2013 for the dubious distinction of displaying a lot of ads, whether incidental or purposeful. They’ve singled out Budweiser for being the most prominently featured product of the year, having appeared in movies like “Lee Daniels' The Butler,” “Nebraska,” and “Don Jon,” for example. Meanwhile, “The Secret Life of Walter Mitty” has received the award for Worst Product Placement of the year, and considering that Life magazine, Papa John's pizza and eHarmony are all crucially part of the plot, perhaps that shouldn't be a surprise.

Here’s what Brandchannel had to say:

“Already infected with a disturbing depth of brand promotion, including Cinnabon, Time Inc.'s Life magazine and eHarmony prominently featured in the plot, Walter Mitty iced the cake—or sauced the pizza—with its middle-of-nowhere Icelandic Papa John's location. In the sequence, Mitty imagines himself in a Papa John's in the nothingness of Iceland's rural landscape. You see, as a teen, Mitty worked at a Papa John's in New Jersey, something that is almost impossible, as Papa John's first ever location opened in Indiana in 1984; Ben Stiller was born in 1965. “

Well, you can’t argue with that logic… or can you? Feel free to share your thoughts below. You can check out the rest of the product placement awards on the film’s site. [via TheDissolve]

This article is related to: The Secret Life of Walter Mitty


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates