Click to Skip Ad
Closing in...
Michael Moore Says Clint Eastwood Threatened To "Kill" Him 10 Years Ago, Calls 'American Sniper' A "Mess" Michael Moore Says Clint Eastwood Threatened To "Kill" Him 10 Years Ago, Calls 'American Sniper' A "Mess" Woody Allen’s Next Movie With Joaquin Phoenix & Emma Stone Titled ‘Irrational Man,’  Sony Pictures Classics Nab Rights Woody Allen’s Next Movie With Joaquin Phoenix & Emma Stone Titled ‘Irrational Man,’ Sony Pictures Classics Nab Rights Paul Thomas Anderson Says 'Edge Of Tomorrow' Is "F*cking Great," Also Loves 'Grand Budapest Hotel'  Paul Thomas Anderson Says 'Edge Of Tomorrow' Is "F*cking Great," Also Loves 'Grand Budapest Hotel' 10 Unaired TV Pilots By A-List Directors That We Want To See 10 Unaired TV Pilots By A-List Directors That We Want To See The 10 Best Films Of 2007 The 10 Best Films Of 2007 'Kick-Ass' Creator Mark Millar Says A Hit-Girl Solo Movie Was Once In The Works With 'The Raid' Director Gareth Evans 'Kick-Ass' Creator Mark Millar Says A Hit-Girl Solo Movie Was Once In The Works With 'The Raid' Director Gareth Evans Kristen Wiig, Melissa McCarthy, Kate McKinnon & Leslie Jones To Lead Paul Feig's 'Ghostbusters' Reboot Kristen Wiig, Melissa McCarthy, Kate McKinnon & Leslie Jones To Lead Paul Feig's 'Ghostbusters' Reboot 30 Films You Forgot Were Oscar Winners 30 Films You Forgot Were Oscar Winners Watch: Tom Hardy & Gary Oldman Face Off In The First Trailer For Thriller ‘Child 44’ Watch: Tom Hardy & Gary Oldman Face Off In The First Trailer For Thriller ‘Child 44’ Review: Documentary 'Night Will Fall' Is A Powerful Reminder Of The Horrors Of The Holocaust Review: Documentary 'Night Will Fall' Is A Powerful Reminder Of The Horrors Of The Holocaust Harvey Weinstein Explains What Happened With 'Grace Of Monaco,' Says He Was Right About 'Snowpiercer' Harvey Weinstein Explains What Happened With 'Grace Of Monaco,' Says He Was Right About 'Snowpiercer' Harvey Weinstein Says Quentin Tarantino Has Changed The Last Chapter Of 'The Hateful Eight' Harvey Weinstein Says Quentin Tarantino Has Changed The Last Chapter Of 'The Hateful Eight' Sundance Review: ‘Slow West’ Starring Michael Fassbender, Kodi Smit-McPhee & Ben Mendelsohn Sundance Review: ‘Slow West’ Starring Michael Fassbender, Kodi Smit-McPhee & Ben Mendelsohn Watch: 8-Minute Video Essay Argues Steve McQueen's 'Shame' Is Actually A Critique Of The Modern Metropolis Watch: 8-Minute Video Essay Argues Steve McQueen's 'Shame' Is Actually A Critique Of The Modern Metropolis Watch: The Tampon Scene From 'Fifty Shades Of Grey' You Won't See In The Movie Recreated With 'The Sims' Watch: The Tampon Scene From 'Fifty Shades Of Grey' You Won't See In The Movie Recreated With 'The Sims' "Carry Bolt Cutters Everywhere": Werner Herzog Has 24 Amazing Pieces Of Advice "Carry Bolt Cutters Everywhere": Werner Herzog Has 24 Amazing Pieces Of Advice The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki Christopher Nolan Says His Howard Hughes Film Is Dead, But He'd Still Like To Do A Bond Film At Some Point Christopher Nolan Says His Howard Hughes Film Is Dead, But He'd Still Like To Do A Bond Film At Some Point

The Weinstein Company Starting A VOD Operation

The Playlist By Gabe Toro | The Playlist September 9, 2011 at 2:23AM

The numbers are fuzzy when it comes to VOD receipts, but if it wasn't profitable for someone, people would stop trying to push it, right? VOD is a wonderful gift for film lovers, giving more obscure fare that might not otherwise escape the big cities a chance to reach people and convert new movie fans. And it looks like the format just found a big-time participant, as The Weinstein Company has entered the fray with their own VOD shingle.
0


The numbers are fuzzy when it comes to VOD receipts, but if it wasn't profitable for someone, people would stop trying to push it, right? VOD is a wonderful gift for film lovers, giving more obscure fare that might not otherwise escape the big cities a chance to reach people and convert new movie fans. And it looks like the format just found a big-time participant, as The Weinstein Company has entered the fray with their own VOD shingle.

The Weinsteins have never been shy about festival acquisitions, and back in the days of Miramax, they would simply pick up more movies than they could ever distribute. It was more than a year after the film was nominated for Best Foreign Film that they even got around to releasing "Hero," and that was a box-office success. More often than not, Miramax would snap up films at festivals and then simply sit on them, uncertain about taking the marketing risk on a questionable property. Essentially, shoot first, discuss marketing later.

This new VOD strategy suggests the Weinsteins will find a way to mine an audience for some of their pictures that seem like performers but die with critics. The recent Madonna stinker "W.E." drew its share of boos, enough to remove the film from the Oscar conversation, suggesting it could be one of the early VOD Weinstein options: a way for them to cut their losses and avoid the expenditure of a vanity Oscar campaign (films with a VOD release before theatrical are ineligible for Academy Awards). All of this likely means we'll finally see the long-shelved Weinstein stinker "Shanghai," one of the bigger embarrassments from the young studio that, at one point, also looked like a potential Oscar player. And for the bigger movies, the Weinsteins will be able to utilize a smaller theatrical strategy for films that could be Oscar-friendly, but not broadly appealing.

What's interesting is that this is a major step-up for Tom Quinn and Jason Janego, who pioneered Magnet's VOD release strategy. Magnet, which has done a great job bringing pretty off-center material to audiences at home, is strictly a genre arm, and while there's no doubt the Weinsteins have experience with that material through Dimension, this announcement comes with the acknowledgement that the studio is currently scouring the Toronto Film Festival for possible Weinstein VOD entries. In other words, they've just moved from shlock to boutique, and we wonder exactly what types of film will emerged on VOD through this unusual marriage.

This article is related to: Film Studios, The Weinstein Company


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates