But for a while there, despite Stanton's pedigree, things weren't looking so hot. Disney's marketing campaign has been a bit shaky, starting with dropping the 'Of Mars' from the title to make it as anonymous as possible (because a similar tactic worked out so well for "Hugo" at the box office...), an underwhelming teaser trailer, and some pretty opaque posters.
We suspect we're in the minority, but for us, things are starting to look up a little. We found the last trailer a vast improvement, and now a new poster has arrived, clearly meant to remind IMAX goers heading to "Mission Impossible: Ghost Protocol" this weekend that the film will be landing in the giant-screen format as well. And at the very least, it's clearer than the last one-sheet as to what the film actually involves -- namely, a shirtless man fighting a pair of albino gorilla/mole things.
We're a long way from convinced but let's not forget that Stanton has yet to put a foot wrong, while the script comes from Pulitzer Prize-winning author Michael Chabon, so there's certainly some high-class talent involved behind the scenes. And the cast is pretty great, with Kitsch and female lead Lynn Collins being joined by Willem Dafoe, Thomas Haden Church, Mark Strong, Ciaran Hinds, James Purefoy, Samantha Morton, Bryan Cranston and Polly Walker, among others. Plus, a shirtless man fighting a pair of albino gorilla/mole things. Yes, it looks ridiculous, but so did "Avatar" three months out, so let's not bet the bank against the film yet. "John Carter" will hit theaters on March 9th, in both regular theaters and IMAX 3D. [JoBlo]