Click to Skip Ad
Closing in...
What Was I Watching Before? Bryan Singer Says 'X-Men: Apocalypse' Is "The True Birth Of The X-Men" What Was I Watching Before? Bryan Singer Says 'X-Men: Apocalypse' Is "The True Birth Of The X-Men" Review & Recap: 'True Detective' Season 2, Episode 3 'Maybe Tomorrow' Review & Recap: 'True Detective' Season 2, Episode 3 'Maybe Tomorrow' Zack Snyder Defends 'Man Of Steel' Finale, Ben Affleck Reveals Bruce Wayne Knew People Who Died In That Battle Zack Snyder Defends 'Man Of Steel' Finale, Ben Affleck Reveals Bruce Wayne Knew People Who Died In That Battle New Book Contends Eric Stoltz Was “Difficult” & The Cast Wasn’t Shocked He Was Replaced On ‘Back To The Future’ New Book Contends Eric Stoltz Was “Difficult” & The Cast Wasn’t Shocked He Was Replaced On ‘Back To The Future’ Watch: Scott Lang Wants To Call The Avengers In New International 'Ant-Man' Trailer Watch: Scott Lang Wants To Call The Avengers In New International 'Ant-Man' Trailer Watch: Epic New Trailer For Werner Herzog's 'Queen Of The Desert' With Nicole Kidman, Robert Pattinson, & More Watch: Epic New Trailer For Werner Herzog's 'Queen Of The Desert' With Nicole Kidman, Robert Pattinson, & More The 20 Worst Films Of 2015 So Far The 20 Worst Films Of 2015 So Far Zack Snyder Reveals The Easter Egg Idea He Pitched Christopher Nolan And David Goyer For 'Man Of Steel' Zack Snyder Reveals The Easter Egg Idea He Pitched Christopher Nolan And David Goyer For 'Man Of Steel' New Images Of Bruce Wayne, Lex Luthor, More In 'Batman v. Superman,' Ben Affleck Compares Batman To Hamlet New Images Of Bruce Wayne, Lex Luthor, More In 'Batman v. Superman,' Ben Affleck Compares Batman To Hamlet Mads Mikkelsen And Hugh Dancy Released From Their 'Hannibal' Contracts Mads Mikkelsen And Hugh Dancy Released From Their 'Hannibal' Contracts Paul Thomas Anderson To Write And Possibly Direct Warner Bros' ‘Pinocchio’ For Robert Downey Jr. Paul Thomas Anderson To Write And Possibly Direct Warner Bros' ‘Pinocchio’ For Robert Downey Jr. Watch: Michael Fassbender Plays ‘Steve Jobs’ In New Trailer For Oscar-Contender Co-Starring Kate Winslet & Seth Rogen Watch: Michael Fassbender Plays ‘Steve Jobs’ In New Trailer For Oscar-Contender Co-Starring Kate Winslet & Seth Rogen Tom Cruise Still Gearing Up For 'Top Gun 2,' Story Will Involve Drone Warfare Tom Cruise Still Gearing Up For 'Top Gun 2,' Story Will Involve Drone Warfare Watch: First Trailer For Oliver Stone’s ‘Snowden’ Starring Joseph Gordon-Levitt, Shailene Woodley & Nicolas Cage Watch: First Trailer For Oliver Stone’s ‘Snowden’ Starring Joseph Gordon-Levitt, Shailene Woodley & Nicolas Cage Review: ‘Terminator: Genisys’ Starring Arnold Schwarzenegger, Emilia Clarke, Jai Courtney & Jason Clarke Review: ‘Terminator: Genisys’ Starring Arnold Schwarzenegger, Emilia Clarke, Jai Courtney & Jason Clarke 'Thor: The Dark World' Director Alan Taylor Says His Marvel Experience Was "Particularly Wrenching" 'Thor: The Dark World' Director Alan Taylor Says His Marvel Experience Was "Particularly Wrenching" The 25 Best Animated Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season

Things Heat Up In Latest Poster For 'The Dark Knight Rises'

Photo of Oliver Lyttelton By Oliver Lyttelton | The Playlist May 21, 2012 at 5:54PM

If it weren't for the vocal fans who've decided that you can only like one of "The Avengers" or "The Dark Knight Rises," not both, as if they were football teams or opposite sides of civil war, we'd have almost forgotten about the closing part of Christopher Nolan's Bat-trilogy. As Joss Whedon's film becomes the top-grossing superhero movie of all, Nolan's has been playing the softly-softly-catchee-monkey approach to its marketing: that trailer a few weeks back made many waves, but 'quiet confidence' is perhaps the most appropriate way to describe Nolan and Warner Bros' approach to marketing their mega-budget series-closer.
3
Dark Knight rises Final Poster header

Oops. A certain masked crimefighter might have left the cooker on.

If it weren't for the vocal fans who've decided that you can only like one of "The Avengers" or "The Dark Knight Rises," not both, as if they were football teams or opposite sides of civil war, we'd have almost forgotten about the closing part of Christopher Nolan's Bat-trilogy. As Joss Whedon's film becomes the top-grossing superhero movie of all, Nolan's has been playing the softly-softly-catchee-monkey approach to its marketing: that trailer a few weeks back made many waves, but 'quiet confidence' is perhaps the most appropriate way to describe Nolan and Warner Bros' approach to marketing their mega-budget series-closer.

Of course, we are still two months out from seeing the film, and the campaign is likely only gearing up. Indeed, we're going to be seeing Mountain Dew cans with the film all over them, even, and now Warners have debuted what's likely to be the main poster for the final stages leading up to release on the film's Facebook page. And it's very much of a piece with artwork from the earlier films: as with the early teaser artwork, a formula is being followed, with a color coded take on Mr. Wayne and his symbol that matches neatly up with posters for "Batman Begins" and "The Dark Knight." So graphic design students might be a little disappointed, but we've got no problems with it, really. But then we only care so much about posters. "The Dark Knight Rises," of course, hits theaters on July 20th.  See the poster in full below.

The Dark Knight Rises Final Poster skip crop

This article is related to: The Dark Knight Rises, Christian Bale


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates