By Kevin Jagernauth | The Playlist October 30, 2013 at 10:00AM
Sometimes best laid plans don't quite work, while at other moments, happy accidents can produce pleasingly unexpected results. Seemingly, for filmmakers Todd and Brad Barnes, it's the latter that has touched their forthcoming "East Nashville Tonight," which finds the worlds of music, comedy and documentary blissfully overlapping.
Earlier this year, the brotherly directorial duo attempted to shoot a documentary about longtime Nashville based musicians such as Todd Snider, Elizabeth Cook and more, but thanks to the influence of drugs and booze, they wound up making "East Nashville Tonight" instead. Described as "a hypothetical documentary stoner musical," the people are real, the story is fictional and the whole package looks like ones that fans of these artists or uniquely oddball music stories will want to check out.
Already playing to a packed house at the Nashville Film Festival, the movie will go online starting November 19th at the official website where fans will have a couple of digital packages to choose from (you can pre-order now). But if you want a little sampling first, check out this exclusive clip below, followed by the poster and full details in the press release about plans for special event screenings around the country.
BOND360 ANNOUNCES THE RELEASE OF THE BARNES BROTHERS COMEDY, EAST NASHVILLE TONIGHT, ON NOVEMBER 19TH
NEW YORK, NY (October 30, 2013) – In February of 2013, the Barnes Brothers attempted to shoot a documentary about the lives of Todd Snider, Elizabeth Cook and other touring songwriters residing in the burgeoning East Nashville neighborhood. They failed. Instead, drugs and booze took over. They ended up with: East Nashville Tonight.
BOND360 announced today that it will release East Nashville Tonight exclusively to fans on November 19th via VHX at www.eastnashvilletonight.com. The Barnes Brothers film premiered to sold out audiences at the 2013 Nashville Film Festival and will officially debut on November 18th at a one-night only Nashville screening and concert with all-star group Elmo Buzz and the Eastside Bulldogs, which features Snider and Cook.
The BOND360 campaign for East Nashville Tonight will include the following:
- The release of multiple bundled versions of the film:
Digital Download ($4.99)
- Additional $1 unlocks 7 extra song cuts not in the film
Bonus Digital Edition ($9.99)
- Includes the film, bonus musical performances, Peace Queer 40-minute film with commentary and other extras
- Additional $1 unlocks Tension: On The Road with Todd Snider 8-minute film.
DVD+Digital Download ($30)
- Includes all bonus content plus footage from the premiere party/concert- The coordination of special one-night events around the country.
- At every screening, all in attendance will be given a special code to gift the film at a discounted price to friends. As a reward for doing this, they will receive an instant download of an exclusive short film by the Barnes Brothers.- Anyone who works in East Nashville as a musician, bartender, waitress and other related professions will be offered a discount code to purchase the film and receive an exclusive song.
“We are so excited to be working with BOND360 on this film,” said Todd Barnes of the Barnes Brothers. "We have no doubt that they will do a kick ass job in helping make sure every booze, drug, and sex-loving country music fan watches our film in the comfort of their own home or the friend’s couch where they currently reside.”
BOND360 is the new initiative from BOND Strategy & Influence that allows filmmakers to maximize their revenue cultivating a loyal community, owning one’s own data, offering multiple bundles of the film at various price points, and leveraging dynamic pricing. BOND360 also recently announced the release of Particle Fever, which follows the inside story of six brilliant scientists the recent discovery of the elusive Higgs boson at the Large Hadron Collider.
"East Nashville Tonight left us smiling and laughing all the way until the end" said BOND CEO Marc Schiller. "It's a wonderfully crazy film that embraces the East Nashville spirit that is easily the hottest place for music in the country right now. The film has all the right ingredients to find a passionate audience and by going direct to consumers, we can reach the people we know will embrace the film and the Barnes Brothers."
This is the first collaboration between BOND360 and VHX, with future releases planned for 2014. VHX has had success over the last year with the digital releases of Sound City, Upstream Color and Indie Game: The Movie.