By Kevin Jagernauth | The Playlist March 23, 2012 at 1:11PM
After dropping a Viggo Mortensen character one sheet last week, the marketing team behind Walter Salles' "On The Road" have taken a curious left turn. Instead of zeroing in some of the more well known young names like Garrett Hedlund or Kristen Stewart, they've instead foisted the latest poster honor to...Tom Sturridge. Who?
Yeah, he's not terribly well known, though if you saw "The Boat That Rocked" or "Junkhearts" you might recognize him. But all snark aside, he's getting the one sheet here because he plays Carlo Marx, the surrogate of Allen Ginsberg. With Daniel Radcliffe also playing the legendary beat poet in the upcoming "Kill Your Darlings," it looks like we're due for a resurgence of interest in the writer and counter culture figure. Either that, or those chunky glasses frames favored by hipster artistes are going to be even more popular. We presume a plethora of one sheets are coming down the pike, but we're guessing the sizzle posters with KStew and the guy from 'Tron' will be among the last to arrive. Marketing is a marathon folks, not a sprint.
As you know, "On The Road" is likely hitting Cannes and will open in the U.K. on September 21st. No U.S. date yet. [Facebook]