Buying a ticket for "Prometheus," "Abraham Lincoln: Vampire Hunter" or "Ice Age: Continental Drift" in 3D? Well, you'll be seeing uncut scenes from the movie -- instead of a traditional trailer -- playing before the feature presenatation, in an effort to best show off the special effects which are said to be dazzling. Among the sequences planned on being shown is the sinking of a cargo ship filled with zoo animals, which is one of the scenes that got the most buzz out of CinemaCon.
“This film is special and different, and so we didn’t want to give people the same-old, same-old,” said Tom Rothman, co-chairman of Fox. It also continues the growing trend of lengthy previews being attached to feature films with 6 minutes of "The Amazing Spider-Man" playing in front of "Men In Black III," "The Dark Knight Rises" prologue unspooling in front of "Mission: Impossible -- Ghost Protocol" and of course, Fox's own 15-minute "Avatar" preview a few years back.
And given the diversity of movies they've chosen to premiere this footage in front of, it's pretty clear they are hoping that "Life Of Pi" will be massive, four-quadrant hit. Time will tell. "Life Of Pi" opens on November 21st. [THR]