U.S. Poster For Terrence Malick's 'To The Wonder' Evokes More Passion With Cool Design

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by Edward Davis
March 4, 2013 4:50 PM
10 Comments

By this point, you probably feel as if you've seen Terrence Malick's mystical and dreamy upcoming picture, "To The Wonder." Starring Ben Affleck and Olga Kurylenko, along with Rachel McAdams and Javier Bardem, the film has already been released in Europe, and thus you've seen myriad posters, photos, clips, teasers, trailers and behind-the-scenes footage. It's essentially about a man (Affleck) torn between two women, his new bride from Europe (Kurylenko) and his childhood flame (McAdams), and it echoes some of the autobiographical elements of Malick's life (he left one wife to live with a woman in Paris in the 1980s).

We saw the film at the Venice Film Festival last year and while reviews were divisive, some mocking the film for appearing like a parody of a Terrence Malick film, we called it, a "raw and heartfelt film of loss and longing." The film doesn't arrive stateside until April 12th where it will receive a limited release to start. Whether it will connect with mainstream audiences and or even cinephiles normally big fans of Malick seems to be something of debate considering the festival reviews, but everyone will at least want to see for themselves.

Check out the new U.S. poster below via EW. It looks like something created by celebrated designer Neil Kellerhouse, doesn't it?

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More: To the Wonder, Terrence Malick, Ben Affleck, Olga Kurylenko

10 Comments

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Ryan | April 27, 2013 1:06 AMReply

The second I saw that poster I thought Kellerhouse.
Ryan | April 27, 2013 1:05 AMReply

The second I saw that poster I thought Kellerhouse.
Ryan | April 27, 2013 1:05 AMReply

The second I saw that poster I thought Kellerhouse.
THOR | March 4, 2013 7:29 PMReply

Looks way too rough and amateurish for Kellerhouse to have designed it.
Ron | March 15, 2013 9:01 AM

Thor,

Neil did it. Trust me.
fern | March 4, 2013 6:15 PMReply

I actually really like the poster. But I have to say that with the title and now this new poster it's even more reminiscent of a romance novel. I'm really looking forward to this.
But what's up with Magnolia? The film is set to open in about a month and they're just now giving us a poster? I know there was an international poster but jeez.
2343 | March 4, 2013 5:43 PMReply

All the TTW designs have been underwhelming; this might be my least favorite
kogos | March 4, 2013 5:06 PMReply

Can someone explain to me the "fold" design element I've seen a few places now? I love the overall look of the poster, but that element (just like on TTRL criterion cover) just kind of befuddles me. Anyone?
spassky | March 4, 2013 6:34 PM

"artifactual" -- this concept is more explicit with something like "The Master" poster design, which is supposed to resemble a Cause pamphlet, and it may have been merely that "TTRL" was based on a book, but effectively (IMHO) communicates relationship to memory as past participles (which makes the ersatz infinitive "to the wonder" even more interesting -- i.e. "the wondered").... my two cents.
Ethan | March 4, 2013 4:58 PMReply

I was going to say, that looks remarkably like the criterion cover for The Thin Red Line. Sure enough, the link to Kellerhouse's page shows him to be the designer of that as well. Count me as a fan.