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U.S. Poster For Wong Kar-Wai's 'The Grandmaster' Plus 3-Minute VFX Reel

by Kevin Jagernauth
June 10, 2013 10:19 AM
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Listen, we understand that foreign language films need to be marketed to U.S. audiences, but we're sure a better tagline for Wong Kar-Wai's "The Grandmaster" could've been created. Because, "Once Upon A Time In Kung Fu"? Really? Though, yeah, working Bruce Lee's name onto the domestic poster for Wong Kar-Wai's stylized martial arts flick is pretty savvy. So one point added, and one point deducted.

Anyway, as "The Grandmaster" prepares to head stateside, in addition to a new one sheet which weirdly mashes up the floating heads of Tony Leung and Zhang Ziyi with a lot of rain, a VFX reel has dropped online from BUF. The company has put together a little presentation of the work they did on the picture, showing how green screen, and various digital punchups helped to seamlessly create the world Ip Man punches and kicks in. Tech heads should be interested, and for full notes on the work BUF did, just click right here.

"The Grandmaster" arrives on August 23rd. [CriterionCast]

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  • wes | June 10, 2013 1:50 PMReply

    Despite the not-so-hot-initial-reviews, I'm really excited for this. Wong Kar-Wai is my favorite contemporary director.

  • yer | June 10, 2013 10:49 AMReply

    My Bluberry Nights really killed this guy's career didn't it? Not only did this film take forever to make missing the time when people were interested in it, but it also came and went at a festival and has been leaked online for months and yet no one is talking about it.

  • patchthehavoc | June 10, 2013 12:12 PM

    "My Bluberry Nights really killed this guy's career didn't it?"

    Nope, actually, it didn't.

    "The Grandmaster" is his highest grossing film to date based on domestic Chinese box office alone, and generated significant and sustained media buzz throughout Asia. It's an operatic and incredibly dense film and it would be nice to have it play well to an international audience, but that's not its modus operandi. It's pretty clear to me at this point that Weinstein & Co. don't know how to market it, which is hardly surprising. You may disagree with me when you see the film, whenever that may be/if you every see the film, but I suggest doing some research before making such reductive and incorrect statements.

    Better yet, take off those Eurocentric lenses. The English-speaking world is only a fraction of the global landscape.

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