While the box office results for "Her" have been disappointing (only $22 million to date), Warner Bros. still believes in the movie, and so too does the industry. Spike Jonze is already seen as a frontrunner for Best Original Screenplay, and while Best Song is largely seen as going to "Frozen," a push is being made for Karen O's sweet and minimal "The Moon Song."
So how do you build support? Release an EP this week with a new version of the song featuring Ezra Koening from Vampire Weekend, perform the song live at a party for Oscar nominees and release a featurette about the humble roots the track grew from. And indeed, Karen O recently hit a shindig thrown by The Hollywood Reporter where she stepped on stage to sing the ditty, while Warner Bros. dropped a quick promo video that's largely scenes from the movie set to the tune, with a brief bit of insight on how the song was created.