Today, producer/creator Rob Thomas and star Kristen Bell officially launched a Kickstarter campaign for the "Veronica Mars" movie. The goal? $2 million dollars in 30 days in order to make this happen, so its time to put up or shut up guys. The $2 million will be to finance the movie, with Warner Bros. Digital Distribution agreeing to front costs for marketing, promotion, and distribution. If this all comes together, production would get underway this summer, and the movie would get a limited theatrical run in early 2014, before heading to VOD, iTunes and other digital outlets.
This is pretty game-changing news, not just for fans of "Veronica Mars" (who are undoubtedly thrilled) but any niche/cult properties studios may still want to exploit, but not quite have the financial reasoning to do so. Warner Bros. has long maintained that while the show has a following, it wasn't enough for them to greenlight the kind of budget and campaign a regular movie would need. But this indie minded approach is a bit of a workaround, though one wonders about the ethics of taking money from fans to finance something that will make money for WB for years to come.
But maybe for those who are fans of the show, just getting the movie made is enough. Either way, it's all in your hands now. Watch the promo for the campaign below. [via EW]