When you're selling a drama about a guy sitting in a car for 90 minutes, driving and talking to people on the phone, you have to get a bit creative. And the folks behind the forthcoming "Locke" are trying an idea that will hopefully get folks to check out the movie.
Starring Tom Hardy and written and directed by Steven Knight, the story follows a man driving from Birmingham to London, putting his life in order with nothing more than determination and a hands-free device. And these two new 30 second spots dip viewers in the movie, first a straightforward take, and then another in reverse.
As our review notes, the film confirms that Hardy is "one of the most compelling screen presences around at the moment" and it's one our 10 Movies To See In April. "Locke" arrives on April 25th.