Click to Skip Ad
Closing in...
Watch: Zac Efron Talks About His Masturbation Techniques In 'The Interview' Segment With James Franco Watch: Zac Efron Talks About His Masturbation Techniques In 'The Interview' Segment With James Franco First Look Images: Patrick Stewart As A Neo-Nazi In 'Blue Ruin' Director Jeremy Saulnier's 'Green Room' & More First Look Images: Patrick Stewart As A Neo-Nazi In 'Blue Ruin' Director Jeremy Saulnier's 'Green Room' & More Watch: Footage From "Sick," Unreleased Marilyn Manson Video, Directed By Eli Roth & Featuring Lana Del Rey Watch: Footage From "Sick," Unreleased Marilyn Manson Video, Directed By Eli Roth & Featuring Lana Del Rey R.I.P. Mike Nichols (1931-2014) R.I.P. Mike Nichols (1931-2014) Christopher Nolan Talks 'Interstellar' Twist And Enigmatic Ending Christopher Nolan Talks 'Interstellar' Twist And Enigmatic Ending Watch: Al Pacino Plays An Aging Rocker Transformed By John Lennon In First Trailer For ‘Danny Collins’ Watch: Al Pacino Plays An Aging Rocker Transformed By John Lennon In First Trailer For ‘Danny Collins’ Review: 'The Hunger Games: Mockingjay — Part 1' Starring Jennifer Lawrence, Philip Seymour Hoffman, And More Review: 'The Hunger Games: Mockingjay — Part 1' Starring Jennifer Lawrence, Philip Seymour Hoffman, And More Chloe Moretz, Elle Fanning & Hailee Steinfeld Eyed To Play Jean Grey In 'X-Men: Apocalypse' And More Chloe Moretz, Elle Fanning & Hailee Steinfeld Eyed To Play Jean Grey In 'X-Men: Apocalypse' And More Steve McQueen's Next Film Will Be About Paul Robeson Steve McQueen's Next Film Will Be About Paul Robeson Watch: First Trailer For 'The Age Of Adaline' Starring Blake Lively, Ellen Burstyn And Harrison Ford Watch: First Trailer For 'The Age Of Adaline' Starring Blake Lively, Ellen Burstyn And Harrison Ford Listen Up, Christopher Nolan Defends Sound Mix On 'Interstellar' Listen Up, Christopher Nolan Defends Sound Mix On 'Interstellar' Review: Christopher Nolan's 'Interstellar' Starring Matthew McConaughey, Jessica Chastain, Anne Hathaway & More Review: Christopher Nolan's 'Interstellar' Starring Matthew McConaughey, Jessica Chastain, Anne Hathaway & More 'The Hobbit: The Battle of the Five Armies' Will Conclude With A 45-Minute Battle Sequence 'The Hobbit: The Battle of the Five Armies' Will Conclude With A 45-Minute Battle Sequence Watch: 3 Graphic, Very NSFW Clips From Lars von Trier's 'Nymphomaniac Vol II — Director's Cut' Watch: 3 Graphic, Very NSFW Clips From Lars von Trier's 'Nymphomaniac Vol II — Director's Cut' The Best Documentaries Of 2014 So Far The Best Documentaries Of 2014 So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season The Best Films Of 2014 So Far... The Best Films Of 2014 So Far... From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki The 10 Best & Worst Movie Sex Scenes The 10 Best & Worst Movie Sex Scenes All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

Watch: 30-Minute Featurette For 'Silver Linings Playbook' Features Robert De Niro Crying, Dr. Oz & More

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist February 15, 2013 at 5:16PM

Behold, the power of Harvey Weinstein. While he's known for being a tough customer, the super producer -- like we've said time and time again -- is one of the best allies to have in your corner to promote your movie. And he's shown exactly why he's still the best in the game with "Silver Linings Playbook." After premiering the film at TIFF to enthusiastic reviews and winning the People's Choice Award in the process, many found it strange that he chose to platform the movie. Well, thirteen weeks and eight Oscar nominations later, he's laughing last as the movie makes its way toward $100 million domestic. And now comes the victory lap.
1
Silver Linings Playbook Robert De Niro Bradley Cooper

Behold, the power of Harvey Weinstein. While he's known for being a tough customer, the super producer -- like we've said time and time again -- is one of the best allies to have in your corner to promote your movie. And he's shown exactly why he's still the best in the game with "Silver Linings Playbook." After premiering the film at TIFF to enthusiastic reviews and winning the People's Choice Award in the process, many found it strange that he chose to platform the movie. Well, thirteen weeks and eight Oscar nominations later, he's laughing last as the movie makes its way toward $100 million domestic. And now comes the victory lap.

The Weinstein Company has dropped a staggering 30-minute behind-the-scenes look at the movie, which might as well also be a promo reel for what Harvey will do for your movie. It recaps the journey the movie has taken, emphasizes the personal attachment the material has to director David O. Russell and features key media appearances and interviews by the entire cast. It's a greatest hits package of sorts. And oh yeah, it puts the kind of stuff that makes Oscar voters punch a ballot -- fast foward about the 4 minute 20 second mark and you'll see Robert De Niro cry when Katie Couric asks him about taking a role that meant so much to David O. Russell personally.

Could this movie surprise even "Argo" next on Oscar Sunday? We'll find out soon enough. 

This article is related to: Silver Linings Playbook, Robert De Niro, Bradley Cooper, Jennifer Lawrence


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates