Click to Skip Ad
Closing in...
Watch: Zach Galifianakis Takes On Brad Pitt In Latest 'Between Two Ferns' Plus Louis C.K. Stops By Watch: Zach Galifianakis Takes On Brad Pitt In Latest 'Between Two Ferns' Plus Louis C.K. Stops By Watch: First Trailer For 'Avengers: Age Of Ultron,' Brings Mass Destruction Along With Scarlet Witch & Quicksilver Watch: First Trailer For 'Avengers: Age Of Ultron,' Brings Mass Destruction Along With Scarlet Witch & Quicksilver Watch: 'Star Wars' Prequels Recut Into 2 Hour 40 Minute 'Turn to the Darkside: Episode 3.1' Watch: 'Star Wars' Prequels Recut Into 2 Hour 40 Minute 'Turn to the Darkside: Episode 3.1' Edward Norton Says He Didn't Return To Play Hulk Because He Wanted More "Diversity" In His Film Roles Edward Norton Says He Didn't Return To Play Hulk Because He Wanted More "Diversity" In His Film Roles Oscar Buzz: Who Could Be Set For Nods In The Supporting Actress Race? Oscar Buzz: Who Could Be Set For Nods In The Supporting Actress Race? Juliette Binoche Says Her Performance In 'Godzilla' Made Quentin Tarantino Cry Juliette Binoche Says Her Performance In 'Godzilla' Made Quentin Tarantino Cry Listen To Chvrches "Get Away" From The Rescored Version Of Nicolas Winding Refn's 'Drive' Plus Check Out The Trailer Listen To Chvrches "Get Away" From The Rescored Version Of Nicolas Winding Refn's 'Drive' Plus Check Out The Trailer The Essentials: The 10 Best Michael Keaton Performances The Essentials: The 10 Best Michael Keaton Performances George Lucas Says Studios "Don't Have Any Imagination And Don't Have Any Talent" George Lucas Says Studios "Don't Have Any Imagination And Don't Have Any Talent" Recap: 'Boardwalk Empire' Season 5, Episode 7 ‘Friendless Child’ Recap: 'Boardwalk Empire' Season 5, Episode 7 ‘Friendless Child’ Watch: Spoiler-ific Local News Report On 'Batman v. Superman' That Caused WB To Lauch A Lawsuit Watch: Spoiler-ific Local News Report On 'Batman v. Superman' That Caused WB To Lauch A Lawsuit Watch: Baz Luhrmann's Chanel No. 5 Short Film "The One That I Want" Starring Gisele Bündchen Watch: Baz Luhrmann's Chanel No. 5 Short Film "The One That I Want" Starring Gisele Bündchen WTF: Horror Hit 'Annabelle' Yanked From French Theaters Due To Rioting WTF: Horror Hit 'Annabelle' Yanked From French Theaters Due To Rioting Gone Girls And Gone Boys: 11 Films That Dissect Marriage Gone Girls And Gone Boys: 11 Films That Dissect Marriage Watch: 3 Graphic, Very NSFW Clips From Lars von Trier's 'Nymphomaniac Vol II — Director's Cut' Watch: 3 Graphic, Very NSFW Clips From Lars von Trier's 'Nymphomaniac Vol II — Director's Cut' The Best Documentaries Of 2014 So Far The Best Documentaries Of 2014 So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season The Best Films Of 2014 So Far... The Best Films Of 2014 So Far... The 10 Best & Worst Movie Sex Scenes The 10 Best & Worst Movie Sex Scenes All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

Watch: 30-Minute Featurette For 'Silver Linings Playbook' Features Robert De Niro Crying, Dr. Oz & More

The Playlist By Kevin Jagernauth | The Playlist February 15, 2013 at 5:16PM

Behold, the power of Harvey Weinstein. While he's known for being a tough customer, the super producer -- like we've said time and time again -- is one of the best allies to have in your corner to promote your movie. And he's shown exactly why he's still the best in the game with "Silver Linings Playbook." After premiering the film at TIFF to enthusiastic reviews and winning the People's Choice Award in the process, many found it strange that he chose to platform the movie. Well, thirteen weeks and eight Oscar nominations later, he's laughing last as the movie makes its way toward $100 million domestic. And now comes the victory lap.
1
Silver Linings Playbook Robert De Niro Bradley Cooper

Behold, the power of Harvey Weinstein. While he's known for being a tough customer, the super producer -- like we've said time and time again -- is one of the best allies to have in your corner to promote your movie. And he's shown exactly why he's still the best in the game with "Silver Linings Playbook." After premiering the film at TIFF to enthusiastic reviews and winning the People's Choice Award in the process, many found it strange that he chose to platform the movie. Well, thirteen weeks and eight Oscar nominations later, he's laughing last as the movie makes its way toward $100 million domestic. And now comes the victory lap.

The Weinstein Company has dropped a staggering 30-minute behind-the-scenes look at the movie, which might as well also be a promo reel for what Harvey will do for your movie. It recaps the journey the movie has taken, emphasizes the personal attachment the material has to director David O. Russell and features key media appearances and interviews by the entire cast. It's a greatest hits package of sorts. And oh yeah, it puts the kind of stuff that makes Oscar voters punch a ballot -- fast foward about the 4 minute 20 second mark and you'll see Robert De Niro cry when Katie Couric asks him about taking a role that meant so much to David O. Russell personally.

Could this movie surprise even "Argo" next on Oscar Sunday? We'll find out soon enough. 

This article is related to: Silver Linings Playbook, Robert De Niro, Bradley Cooper, Jennifer Lawrence


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates