Click to Skip Ad
Closing in...
2015 Tribeca Film Festival Line-Up Announced: James Franco’s ‘Adderall Diaries,’ Olivia Wilde In ‘Meadowland’ & More 2015 Tribeca Film Festival Line-Up Announced: James Franco’s ‘Adderall Diaries,’ Olivia Wilde In ‘Meadowland’ & More First Look: Joseph Gordon-Levitt As Edward Snowden In Oliver Stone's 'Snowden' First Look: Joseph Gordon-Levitt As Edward Snowden In Oliver Stone's 'Snowden' Drew Goddard To Write And Direct Sony & Marvel's 'The Spectacular Spider-Man'; 'Sinister Six' Scrapped Drew Goddard To Write And Direct Sony & Marvel's 'The Spectacular Spider-Man'; 'Sinister Six' Scrapped Premature Oscar Predictions: The 2016 Best Picture Contenders Premature Oscar Predictions: The 2016 Best Picture Contenders Watch: Original Short Film Version Of 'Whiplash' Starring Oscar Winner J.K. Simmons Watch: Original Short Film Version Of 'Whiplash' Starring Oscar Winner J.K. Simmons Watch: Nifty Video Examines David Fincher’s Subtle Repetition Of Framing And Blocking In 'Gone Girl' Watch: Nifty Video Examines David Fincher’s Subtle Repetition Of Framing And Blocking In 'Gone Girl' Sigourney Weaver Says She'll Be Playing A New Character In The 'Avatar' Sequels Sigourney Weaver Says She'll Be Playing A New Character In The 'Avatar' Sequels Margot Robbie Says 'Suicide Squad' Is More 'The Dark Knight' Than 'Avengers'; David Ayer Says Joker Is "Majestic" Margot Robbie Says 'Suicide Squad' Is More 'The Dark Knight' Than 'Avengers'; David Ayer Says Joker Is "Majestic" Kristen Stewart Joins Kelly Reichardt’s Untitled Montana Drama With Michelle Williams & More Kristen Stewart Joins Kelly Reichardt’s Untitled Montana Drama With Michelle Williams & More Watch: Paul Thomas Anderson's Sophomore Short 'Cigarettes & Coffee' Watch: Paul Thomas Anderson's Sophomore Short 'Cigarettes & Coffee' Another Oscar? First Look At Eddie Redmayne In Tom Hooper's 'The Danish Girl' Another Oscar? First Look At Eddie Redmayne In Tom Hooper's 'The Danish Girl' 'Prisoners' & 'Enemy' Director Denis Villeneuve To Helm 'Blade Runner' Sequel, Harrison Ford Confirmed To Return 'Prisoners' & 'Enemy' Director Denis Villeneuve To Helm 'Blade Runner' Sequel, Harrison Ford Confirmed To Return The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far "I F*cked It Up": Neill Blomkamp Says He Wants To Go Back To 'Elysium' And "Do It Correctly" "I F*cked It Up": Neill Blomkamp Says He Wants To Go Back To 'Elysium' And "Do It Correctly" New Looks At Daniel Craig, Dave Bautista, And Lea Seydoux In 'Spectre' New Looks At Daniel Craig, Dave Bautista, And Lea Seydoux In 'Spectre' The 25 Best Films Of 2015 We've Already Seen The 25 Best Films Of 2015 We've Already Seen Best Of 2014: The 15 Best Movie Soundtracks Of 2014 Best Of 2014: The 15 Best Movie Soundtracks Of 2014 The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki

Watch: 30-Minute Featurette For 'Silver Linings Playbook' Features Robert De Niro Crying, Dr. Oz & More

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist February 15, 2013 at 5:16PM

Behold, the power of Harvey Weinstein. While he's known for being a tough customer, the super producer -- like we've said time and time again -- is one of the best allies to have in your corner to promote your movie. And he's shown exactly why he's still the best in the game with "Silver Linings Playbook." After premiering the film at TIFF to enthusiastic reviews and winning the People's Choice Award in the process, many found it strange that he chose to platform the movie. Well, thirteen weeks and eight Oscar nominations later, he's laughing last as the movie makes its way toward $100 million domestic. And now comes the victory lap.
1
Silver Linings Playbook Robert De Niro Bradley Cooper

Behold, the power of Harvey Weinstein. While he's known for being a tough customer, the super producer -- like we've said time and time again -- is one of the best allies to have in your corner to promote your movie. And he's shown exactly why he's still the best in the game with "Silver Linings Playbook." After premiering the film at TIFF to enthusiastic reviews and winning the People's Choice Award in the process, many found it strange that he chose to platform the movie. Well, thirteen weeks and eight Oscar nominations later, he's laughing last as the movie makes its way toward $100 million domestic. And now comes the victory lap.

The Weinstein Company has dropped a staggering 30-minute behind-the-scenes look at the movie, which might as well also be a promo reel for what Harvey will do for your movie. It recaps the journey the movie has taken, emphasizes the personal attachment the material has to director David O. Russell and features key media appearances and interviews by the entire cast. It's a greatest hits package of sorts. And oh yeah, it puts the kind of stuff that makes Oscar voters punch a ballot -- fast foward about the 4 minute 20 second mark and you'll see Robert De Niro cry when Katie Couric asks him about taking a role that meant so much to David O. Russell personally.

Could this movie surprise even "Argo" next on Oscar Sunday? We'll find out soon enough. 

This article is related to: Silver Linings Playbook, Robert De Niro, Bradley Cooper, Jennifer Lawrence


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


Check out Indiewire on LockerDome on LockerDome

E-Mail Updates